About the Campaign
This fall, don't be surprised to see a ballerina tiptoeing around the Library or an actor making a scene of reading books. You may even come across an artist painting a masterpiece while listening to an audiobook. What's it all about?
The Public Library of Cincinnati & Hamilton County and the Greater Cincinnati Alliance for Arts Education (GCAAE) are sharing center stage to encourage students to "Be a Star with Your RED Card!" With support from GCAAE's 21 member arts organizations, from late September (National Library Card Sign–Up Month) through October, students in grades K–8 enrolled in Hamilton County schools will be "star struck" by the many great advantages of signing up for a library card and using it for free.
As students head back to class, the most important school supply of all is a library card. From accessing online resources (Homework HelpNow, full text articles, and research materials) to borrowing books, magazines, and even graphic novels to downloading e–books, e–audiobooks and e–music, the RED card will be in the spotlight. And now, there are two new types of library cards, a Child Only and a Teen Only, which allow young cardholders to borrow books—with NO fines!
Students, teachers, and schools can win prizes just for participating.
This campaign will be the kick–off of a larger campaign to increase the number of cardholders of all ages in Hamilton County to 500,000 by the end of 2012.