Gladwell, bestselling author of The Tipping Point (2000), Blink (2005), and Outliers (2008), brings together the best of his writing from The New Yorker. Gladwell’s pieces include profiles of inventor/entrepreneur Ron Popeil and “Dog Whisperer” Cesar Millan; a look at Ivy League admissions; how we hire when we can’t tell who’s right for the job; what hair dye tells us about the 20th century; and why there are so many varieties of mustard but only one kind of ketchup.