New Arrivals · Business

November 20, 2015
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

How to be a bad bitch

November 19, 2015
Rose, Amber, 1983-
New York : Gallery Books, 2015.
xi, 241 pages : illustrations (chiefly color) ; 24 cm

Traction : how any startup can achieve explosive customer growth

November 18, 2015
Weinberg, Gabriel, author.
xiii, 222 pages ; 24 cm
Includes index.
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction,"

Town Inc. : grow your business : save your town : leave your legacy

November 18, 2015
Davis, Andrew M., author.
Charlestown, Massachusetts : Monumental Shift, [2015]
191 pages ; 22 cm
"In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper... Your town can become just as famous and just as prosperous. Learn and use Town Inc.'s proven formula to create a compelling story that will fuel your town's and your business' long-lasting prosperity. The key is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world."--Page [4] of cover.

The introvert entrepreneur : amplify your strengths and create success on your own terms

November 13, 2015
Buelow, Beth L., author.
New York, New York : Perigee, an imprint of Penguin Random House LLC, 2015.
xi, 260 pages ; 21 cm
Read this first -- Introversion 101: what does it mean to be an introvert and an entrepreneur? -- Fear, doubt, and other icky stuff most entrepreneurs don't want to talk about -- Finding your voice -- You must be present to win: networking for the introvert entrepreneur -- "But I'm not a salesperson!" -- It takes a village -- When two heads are better than one -- Business expansion: bigger and better, introvert-style -- Accelerating failure, staying in your comfort zone, and other ways to set yourself up for success.

The diva rules : ditch the drama, find your strength, and sparkle your way to the top

November 12, 2015
Visage, Michelle, author.
211 pages, 16 unnumbered pages of plates : color illustrations ; 22 cm
Rule no. 1. Live by the three tenets of divahood -- Rule no. 2. Be thankful you're a misfit -- Rule no. 3. You have a voice. Use it -- Rule no. 4. Get off your ass, girl -- Rule no. 5. Find your scene -- Rule no. 6. Give good face -- Rule no. 7. You do you -- Rule no. 8. Keep your shit together -- Rule no. 9. Be the honey and wait for the bees -- Rule no. 10. Celebrate your competition -- Rule no. 11. Believe you're the best (or fake it until you are) -- Rule no. 12. Exposure isn't money, but sometimes it can be worth more -- Rule no. 13. Never give up on yourself, ne-ver -- Rule no. 14. Keep it real, except for your tits -- Rule no. 15. If there's a crowd, work it -- Rule no. 16. Friend up -- Rule no. 17. Screw the penis club (figuratively speaking, darling) -- Rule no. 18. Never trust a man in Dockers -- Rule no. 19. Project positivity, even when you feel like shit -- Rule no. 20. Act like a star, even if no one's watching -- Rule no. 21. If you take no for an answer twice, you're f*cking up -- Rule no. 22. Stop relying on that body -- Rule no. 23. Make magic -- Rule no. 24. Make your boss look good -- Rule no. 25. Build your legacy.
"Michelle Visage is not your average diva. Powerful, positive, and polished, this diva's not only glamorous, she's a savvy businesswoman with serious credentials who works her tail off. From her days vogueing in the downtown Manhattan clubs in the '90s to her successful career in radio and her ultimate cult status as a judge on RuPaul's Drag Race, Michelle has achieved her dreams and then some! In The Diva Rules, Visage shares her rules and advice for living life to the fullest and finding success no matter the hand you're dealt. With her no-nonsense style and super sassy voice, Michelle tells readers to "Keep Your Shit Together," "Give Good Face," and "Be Thankful You're a Misfit," in addition to 22 other invaluable life lessons on finding your power and sparkling your way to the top"-- Provided by publisher.

Admen, mad men, and the real world of advertising : essential lessons for business and life

November 10, 2015
Marinaccio, Dave.
New York : Arcade Publishing, [2015]
211 pages ; 22 cm
Includes index.

Flying without a helicopter : how to prepare young people for work and life

November 10, 2015
Connell, Joanie B., author.
xxii, 144 pages : illustrations ; 22 cm

Why should anyone work here? : what it takes to create an authentic organization

November 5, 2015
Goffee, Robert, author.
Boston, Massachusetts : Harvard Business Review Press, [2015]
x, 234 pages ; 24 cm
"It used to be that businesses could ask individuals to conform to the organization's needs. But now leaders are charged with creating the best company on earth to work for: they must transform their organizations to attract the right people, keep them, and inspire them to do their best work. In Why Should Anyone Work Here? Rob Goffee and Gareth Jones identify the six key organizational attributes to do just that. In separate chapters, they delve deeply into each one: 1. Let people be themselves 2. Practice radical honesty 3. Magnify people's strengths 4. Stand for authenticity (more than shareholder value) 5. Make work meaningful 6. Make simple rules With vivid stories and examples, the authors illustrate the kind of strong, attractive workplace culture that leads to sustained high performance. They also provide ways of assessing how your company is doing, and describe the tensions and trade-offs that leaders must manage as they transform their organizations. Why Should Anyone Work Here? is the question all contemporary organizational leaders must constantly ask themselves if they want to survive and thrive in the new world. This is the book that will help them answer that question"-- Provided by publisher.

Red team : how to succeed by thinking like the enemy

November 5, 2015
Zenko, Micah.
New York : Basic Books, a member of the Perseus Books Group, [2015]
xxxii, 298 pages ; 24 cm
"In Red Team, security expert Micah Zenko provides an in-depth investigation into the work of red teams, revealing the best practices, most common pitfalls, and most effective strategies of these modern-day Devil's Advocates. He shows how competitive organizations, from private corporations to whole governments, can and should mitigate risk by red teaming. A growing number of institutions are already using this approach, Zenko shows, but he argues that the potential of red teaming far exceeds its current applications. Drawing on hundreds of interviews and his own training at the U.S. Army's Red Team University (which he was the first civilian to attend), Zenko traces the history of red teaming, describes its current uses, and explores its vast potential in today's interconnected, multipolar world. The basic techniques of red teaming remain the same whether applied to the CIA, IBM, or the NFL, and executed correctly they can yield impressive results: red teams have given businesses an edge over their competition, confirmed vital CIA intelligence, and troubleshot dangerous military missions long before there were boots on the ground. But red teams are only as good as the leaders who commission them, and Zenko shows not only how to create an empowered red team, but also what to do with its advice. Essential reading for policy wonks and business leaders alike, Red Team will revolutionize the way organizations think about, exploit, compensate for, and correct their institutional strengths and weaknesses. Through illuminating case studies and never-before-told stories, Zenko shows how any group--from army units to credit card companies to sports teams--can win by thinking like the enemy"-- Provided by publisher.

Bull's-eye : the power of focus

November 3, 2015
Tracy, Brian.
vii, 100 pages : illustrations ; 19 cm
The power of clarity -- The power of focus -- The power of purpose -- The power of concentration -- The power of excellence -- The power of people -- The power of persistence.

Real leaders don't follow : being extraordinary in the age of entrepreneur

October 30, 2015
Tobak, Steve.
[Irvine, California] : Entrepreneur Press, [2015]
xx, 299 pages ; 23 cm
Includes index.
"Acknowledging the great irony that today's aspiring entrepreneurs are doing exactly the opposite of what Branson, Zuckerberg, and all other great entrepreneurs and executives they strive to emulate did, Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Then, he delivers solutions"-- Provided by publisher.

Household spending.

October 22, 2015
Ithaca, N.Y. : New Strategist Publications,
v. ; 29 cm.
Vols. for 2003-2006 include CD-ROM with the same title.
"Who spends how much on what."

The challenger customer : selling to the hidden influencer who can multiply your results

October 22, 2015
Adamson, Brent, author.
xiii, 268 pages : illustrations ; 24 cm
Includes index.
Introduction : the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus creation -- Making collective learning happen -- Shifting to a challenger commercial model: implications and implementation lessons.

Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

October 21, 2015
Pulizzi, Joe, author.
xxx, 316 pages : illustrations ; 24 cm.
Starting the journey -- The sweet spot -- The content tilt -- Building the base -- Harvesting audience -- Diversification -- Monetization -- Next-Level Content Inc.

Bridging the soft skills gap : how to teach the missing basics to today's young talent

October 16, 2015
Tulgan, Bruce, author.
Hoboken, New Jersey : Jossey-Bass, a Wiley imprint, [2015]
xvii, 270 pages ; 24 cm
Includes index.

Steal the show : from speeches to job interviews to deal-closing pitches, how to guarantee a standing ovation for all the performances in your life

October 15, 2015
Port, Michael, 1970- author.
New York, New York : Houghton Mifflin Harcourt, [2015]
xxviii, 237 pages ; 24 cm
The performer's mindset. Find your voice ; Play the right role in every situation ; Crush your fears and silence the critics -- Powerful performance principles. Have a clear objective ; Act "as if ..." ; Raise the stakes ; Say "yes, and ..." ; Be in the moment ; Choose early and often -- A master class in public speaking. How to craft captivating pitches, speeches, and stories ; How to create and tell stories that make 'em laugh or cry ; How to rehearse and stage world-class performances ; How to produce powerful openings, commanding closings, and amazing audience interaction ; How to improvise your way into the hearts and minds of the toughest crowds ; How to get a standing ovation every time, really.
Full of essential advice for spotlight lovers and wallflowers alike, this book will teach you how to bring any crowd to its feet. Your day is full of moments when you must persuade, inform, and motivate others. Each of those moments requires you to play a role, to heighten the impact of your words, and to manage your emotions and nerves--if you want to steal the show, that is. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview. Here, best-selling author Michael Port draws on decades of experience as an actor and a popular keynote speaker, to show you how to make the most of every presentation and interaction. You'll learn how the methods of top actors will help you connect with, inspire, and persuade any audience. You'll discover the key strategies for commanding an audience's attention, developing a clear focus for every performance, engaging your listeners, and delivering your message with maximum impact.--Adapted from book jacket.

Good profit : how creating value for others built one of the world's most successful companies

October 15, 2015
Koch, Charles G. (Charles de Ganahl), 1935-
New York : Crown Business, [2015].
viii, 276 pages ; 25 cm.
"Here, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the reader step-by-step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students -- and innovators, supervisors and employees of all kinds, in any field --how to apply the principles to generate Good Profit in their organizations, companies, and lives"-- Provided by publisher.

Knock 'em dead.

October 14, 2015
Boston. : Bob Adams.
v. ; 24 cm.
Vols. for 1987-1992 have subtitle: "with great answers to tough interview questions" : 1993-2002 have subtitle: "the ultimate job seeker's handbook" ; <2006-2016> "Ultimate job seeker's guide" (varies slightly).
Imprint varies: 1991- Holbrook, Mass. : Adams Publishing ; <1999-2016> Holbrook, Mass. : Adams Media Corporation.

The advertising red books. Advertisers & agencies ... supplement.

October 14, 2015
New Providence, NJ : LexisNexis,
v. ; 28 cm.
Publisher varies: 2011- Red Books LLC.
At head of title: LexisNexis.

Million dollar women : the essential guide for female entrepreneurs who want to go big

October 12, 2015
Pimsleur Levine, Julia.
New York : Simon & Schuster, 2015.
242 pages : illustrations ; 24 cm
Introduction: Become a Million Dollar Woman -- 1. How I Got Off the Entrepreneur's Hamster Wheel -- 2. Powerful and Prepared, not Pretty and Perfect -- 3. Identify Your Allies, Your Foes, and Your Frenemies -- 4. Be Like Notre Dame, Not the Eiffel Tower -- 5. Turn Moxie into Money -- 6. Slip into Something More Comfortable: Intentional Networking -- 7. Delegate Your Way to the Top -- 8. Putting the Person Back in Your Personal Life -- Conclusion: Women in Motion Stay in Motion -- Acknowledgments -- Million Dollar Women Exercises -- Online Resources -- Glossary -- Notes -- Bibliography.
"American women are starting businesses at nearly twice the rate that men are, but only three percent of female business owners have revenues of over one million dollars. Most women entrepreneurs are stuck at the 'mom and pop' level, just getting by, or in many cases, running out of cash. Julia Pimsleur shares her ... story of building her own company and raising millions in capital in a guide for women like her who have a great idea and need to find the resources to take it into the big leagues"

Calculating success : how the new workplace analytics will revitalize your organization

October 8, 2015
Hoffmann, Carl.
Boston, Mass. : Harvard Business Review Press, ©2012.
viii, 261 pages : illustrations ; 24 cm
Applying analytics to your workforce : realizing returns on your most valuable asset -- Translating strategy into profitable action -- Balancing talent supply and demand -- Untangling the drivers of workforce performance -- Measuring the value of collaboration and knowledge capital -- Solving the turnover mystery : an extended look at the workforce analytics process -- Building a sustainable workforce analytics capability.
This title helps us in using analytics to make more effective talent management decisions. Most managers understand that employees can make or break a company's strategy. You can have the best ideas and the most promising plan, but if you don't have the right people to carry it out, that plan will fail. Still, despite having this critical knowledge, most companies don't have a data-driven approach to the decisions they make about talent. In fact, a recent IBM study that interviewed over 400 senior HR executives showed that only 6 per cent of companies believe they can effectively use human capital data to make strategic workforce decisions. Enter "Calculating Success", the forthcoming book by human capital experts Carl Hoffmann, Eric Lesser, and Tim Ringo. Based on decades of experience creating human capital systems at IBM, the authors show how using analytics can dramatically improve a company's ability to make better and faster talent decisions. By organizing the book around four crucial questions managers must ask, the book provides a framework to help executives rethink how they use information on talent. The result? A path to using analytics to make more effective talent management decisions. In addition, the authors' ideas help to link HR with all levels of the organization in a strategic way, by showing readers how to connect their version of analytics to the strategic mission of the larger organization, so that the analytics flows throughout the enterprise. With detailed examples and studies from IBM's Institute for Business Value and Human Capital Management practice, this book will make you rethink the relationship of talent to business success. The results allow for a more stable and cost-effective workforce, an improved ability to motivate employees, and a more systematic approach to developing critical talent.

Everybody matters : the extraordinary power of caring for your people like family

October 7, 2015
Chapman, Bob (CEO), author.
New York, New York : Portfolio/Penguin, [2015]
xii, 260 pages : illustrations ; 24 cm
"Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it's time to go home. This book chronicles Chapman's journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn't easy, it is simple. As the authors put it: 'Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them.'"--P. [2] of cover.

Primed to perform : how to build the highest performing cultures through the science of total motivation

October 7, 2015
Doshi, Neel, author.
xxiii, 340 pages : illustrations ; 24 cm
Part I. What is total motivation? : high-performing cultures begin with a surprisingly simple building block, your people's "why" -- Part II. How does total motivation drive peformance? : total motivation is the missing link between culture and organizational performance -- Part III. Why are there so few great cultures? : our biases and reflexes get in the way -- Part IV. How can you build high-ToMo cultures? : even bad cultures can be transformed when you know the science and have the right tools.
Primed to Perform proves that the highest-performing cultures are built on a simple truth: why people work affects how well they work. Great organizations inspire the three most powerful motives for work---play, purpose, and potential--and eliminate the three most destructive--emotional pressure, economic pressure, and inertia. They create total motivation (ToMo). Total motivation cultures create the highest-performing employees and the most adaptive organizations.

Fast forward : how women can achieve power and purpose

October 7, 2015
Verveer, Melanne.
Boston : Houghton Mifflin Harcourt, 2015.
xi, 244 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm
Why women, why now -- Know the power of women: make the case -- Find your purpose -- Connect with others: partner for purpose -- Leadership and networks at the top -- Why the middle matters -- Power at the base -- Entrepreneurs and innovators -- Unfinished business -- Levers for change: technology and education -- Media matters -- Moments in history: our moment is now.
"Learn how some of the world's most powerful women are using their growing economic power to create success and meaning in their lives while building a better world. Sheryl Sandberg's Lean In ignited a conversation about women and their careers, and resonated with millions of readers. Fast Forward, by two women leaders with experience and access throughout corporate America and around the world, takes the next step. Through interviews with a network of over fifty trailblazing women, it shows women how to accelerate their growing economic power and combine it with purpose to create success and meaning in their lives while building a better world"-- Provided by publisher.

Disrupt yourself : putting the power of disruptive innovation to work

October 5, 2015
Johnson, Whitney (Whitney W.)
Brookline, MA : Bibliomotion, Inc., [2015]
xxvii, 162 pages : illustrations ; 21 cm
"Are you a high potential charting your course within your current organization, a leader trying to jumpstart innovative thinking in your company? Or are you ready to do something new? Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different - they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. An expert in driving innovation via personal disruption, Whitney Johnson, will help you understand how the frameworks of disruptive innovation can apply to you: if you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself. In this book, you will learn how to apply these frameworks to building a business, career - and you. We are living in an era of accelerating disruption - those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption, and use it to their competitive advantage"-- Provided by publisher.

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