New Arrivals · Business

August 1, 2015
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

The professor is in : the essential guide to turning your Ph.D. into a job

July 31, 2015
Kelsky, Karen, 1964- author.
New York : Three Rivers Press, [2015]
x, 438 pages ; 24 cm

Seducing strangers : how to get people to buy what you're selling

July 31, 2015
Weltman, Josh, author.
New York : Workman Publishing, 2015.
ix, 179 pages : illustrations ; 21 cm
"The little black book of advertising secrets."
The secret purpose of advertising -- Four secret ways out of the box -- Secret motives, agendas, traps, and techniques -- The secret story of online seduction.

Proposal planning & writing

July 28, 2015
Miner, Jeremy T.
Santa Barbara, California : Greenwood, an imprint of ABC-CLIO, LLC, [2013]
ix, 268 pages ; 29 cm
Pt. I. Finding sponsors and planning proposals -- Introduction to grantseeking -- Finding public funds -- Finding private funds -- Preproposal contacts -- Pt. II. Writing private foundation and corporation proposals -- Letter proposal template -- Letter proposal examples -- Pt. III. Writing government proposals -- Problem statement -- Goals, objectives, and outcomes -- Methods -- Evaluation -- Dissemination -- Budgets -- Sustainability -- Appendixes -- Abstracts -- Pt. IV. The finals steps -- Writing and editing techniques -- Grant review and funding decisions.

Standout 2.0 : assess your strengths, find your edge, win at work

July 27, 2015
Buckingham, Marcus, author.
xi, 211 pages : illustrations ; 22 cm
Includes index.
"In the years since publication of First, Break All the Rules and Now, Discover Your Strengths, millions have had the simple but powerful realization that to get the most out of people you must build on their strengths. And Marcus Buckingham astutely points out, even though the strengths-based approach is now conventional wisdom, the tools and systems inside organizations--performance appraisals, training programs, and succession planning systems--remain stubbornly remedial, exclusively focused on measuring skills, finding gaps, and attempting to plug them. It's a crisis for individuals and organizations, with management ideas and management practice utterly out of sync. That's about to change. StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and to act on them. The original StandOut provided top-notch management insights from one of the world's foremost authorities on strengths, as well as access to a powerful, cutting edge online assessment tool. StandOut 2.0 is your indispensable guide and tool for building on your strengths to further your career, and to help your team and organization win"-- Provided by publisher.

Your own terms : a woman's guide to taking charge of any negotiation

July 27, 2015
Davidds, Yasmin.
New York : American Management Association, [2015]
xii, 260 pages ; 23 cm

Millennials with kids : marketing to this powerful and surprisingly different generation of parents

July 27, 2015
Fromm, Jeff.
New York, NY : AMACOM American Management Association, 2015.
xiv, 224 pages : illustrations ; 24 cm
Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Spotlight on Millennial dads -- Afterword -- Notes -- Glossary -- Index.

Venture mom : from idea to income in just 12 weeks

July 24, 2015
Hurd, Holly.
New York : American Management Association, [2015]
xvi, 233 pages ; 23 cm

The advertising red books. Agencies.

July 17, 2015
New Providence, NJ : LexisNexis,
v. ; 28 cm.
At head of title: LexisNexis.

The advertising red books. Advertisers & agencies ... supplement.

July 17, 2015
New Providence, NJ : LexisNexis,
v. ; 28 cm.
Publisher varies: 2011- Red Books LLC.
At head of title: LexisNexis.

Fueled by failure : using detours and defeats to power progress

July 17, 2015
Bloom, Jeremy, 1982-
Irvine, California : Entrepreneur Press, [2015]
xv, 141 pages ; 24 cm
Includes index.
"Sharing lessons from mentors and personal friends, including Pittsburg Steelers coach Mike Tomlin and managing partner at Google Ventures Bill Maris, and advice from his own life-changing experiences, professional athlete turned CEO and philanthropist Jeremy Bloom guides aspiring and startup entrepreneurs in using defeats--big and small--to drive, not derail, success"-- Provided by publisher.

Freedom to change : four strategies to put your inner drive into overdrive

July 15, 2015
Fullan, Michael, author.
San Francisco, CA : Jossey-Bass, [2015]
xiv, 176 pages : illustrations ; 24 cm
Freedom from or freedom to -- Simplexity as a guide for change -- Autonomy and cooperation -- Feedback -- Accountability -- Diffusion -- Your own best freedom.

Write your business plan : get your plan in place and your business off the ground

July 13, 2015
[Irvine, California] : Entrepreneur Press, [2015]
xi, 394 pages ; 23 cm
Includes index.
Before writing your plan. Plan to prosper : business plan basics ; Before beginning your plan ; Digging for dollars ; Put your plan to work ; One plan does not fit all -- Writing your business plan. Executive summaries sell ideas ; Management makes money ; What you are really selling ; Riding industry trends ; Marketing : the plan within your plan ; how does your business work? ; expressing your ideas in financial terms -- Enhancing your business plan. Enlightening extras " appendices ; You only make a first impression once ; Information creates capital.
A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision - defining how to achieve it. Coached by a diverse group of experts and successful business owners, gain an in-depth understanding of what's essential to any business plan, what's appropriate for your venture, and what it takes ensure success. Plus, learn from real-world examples of plans that worked, helping to raise money, hone strategy, and build a solid business. --Publsiher's description.

Power score : your formula for leadership success

July 13, 2015
Smart, Geoff.
New York : Ballantine Books, [2015]
174 pages : illustrations ; 22 cm

No B.S. marketing to the affluent

July 10, 2015
Kennedy, Dan S., 1954-
xiii, 391 pages : illustrations ; 23 cm
Includes index.
"No holds barred, take no prisoners guide to getting really rich"--Cover.

Start your own retail business and more : brick-and-mortar stores, online, mail orders, kiosks

July 9, 2015
Linsenman, Ciree.
Irvine : Entrepreneur Press, 2015.
xvi, 272 pages : illustrations ; 23 cm.
Revised edition of the author's Start your own retail business and more, 2011.
"Personalized shopping experiences powered by the use of mobile devices has helped nearly double the number of retail stores in operation since the last edition. Updated with emerging trends, new resources and case studies, this revised guide provides the tools to help retail savvy entrepreneurs start a successful retail business"-- Provided by publisher.

Team genius : the new science of high-performing organizations

July 9, 2015
Karlgaard, Richard, author.
xx, 281 pages ; 24 cm
"A groundbreaking book that sheds new light on the vital importance of teams as the fundamental unit of organization and competition in the global economy" --Amazon.

Risk/reward : why intelligent leaps and daring choices are the best career moves you can make

July 9, 2015
Kreamer, Anne.
New York : Random House, [2015]
xxvi, 188 pages ; 21 cm
Introduction: The Art of Risk -- 1. The Risk/Reward Matrix and You -- 2. Pioneers -- 3. Thinkers -- 4. Defenders -- 5. Drifters -- 6. Aligning Risk with Our Truest Selves -- Conclusion: Becoming a Disciple of Experience -- Acknowledgments -- Bibliography.
"We entertain ourselves with modest risk-- the scary movie, the party full of strangers, the weekend in Vegas. But when it comes to our careers, when self-identity and security hang in the balance, most of us don't like to play the odds very aggressively. While some of us are natural born thrill seekers, the majority of us are hardwired to avoid risk. But, Anne Kreamer argues, in the current workplace, that very avoidance could be putting us in a far more precarious position than we know. Consider these startling facts: The average job lasts 4 years-- or less. If you are in your 20s... you will have 11 jobs over the course of your working life. If you are in your 40s... you will have to change careers 2 more times. If you are in your 60s... you will likely have to work for another 10-20 years. Kreamer makes a compelling case that we all need to think and act more like entrepreneurs on our own behalf and become practitioners of the art of risk. Through proprietary research and her own keen record as a trend spotter, Kreamer convinces us of the necessity to embrace risk as a healthy and forward-thinking attribute and a way to improve the quality and longevity of our working lives"-- Provided by publisher.

Unbrandable : how to succeed in the new brand place

July 9, 2015
Stone, Adam N., author.
184 pages ; 24 cm

Ultimate guide to LinkedIn for business

July 7, 2015
Prodromou, Ted.
[Irvine, California] : EP, Entrepreneur Press, [2015]
xxii, 282 pages : illustrations ; 26 cm
Revised edition of the author's Ultimate guide to Linked in for business : how to get connected with 130 million customers in ten minutes, published in 2012.
"Quickly engage with ideal customers, partners, and employees -- Use insider tips and tactics to create a steady flow of leads -- Showcase your company and attract new opportunities"--T.p.
Why LinkedIn? -- Getting started on LinkedIn -- Creating your LinkedIn account -- Supercharging your LinkedIn profile -- LinkedIn privacy settings -- A tour of your LinkedIn homepage -- LinkedIn for companies -- LinkedIn search -- Getting found on LinkedIn -- Giving and receiving LinkedIn recommendations -- Connecting with others -- Using LinkedIn InMail to reach out -- LinkedIn groups -- Managing your LinkedIn connections -- The definitive publishing platform -- Measuring your LinkedIn engagement -- LinkedIn on the go -- Creating and managing LinkedIn groups -- Recruiting new employees -- LinkedIn for sales and marketing professionals -- LinkedIn advertising -- Creating LinkedIn ads that convert like crazy -- Finding a job on LinkedIn -- LinkedIn success stories -- Commencement.
"This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface"-- Provided by publisher.

Bookkeepers' boot camp : get a grip on accounting basics

July 1, 2015
Mohr, Angie, author.
Bellingham, WA ; North Vancouver, BC : Self-Counsel Press, (a division of) International Self-Counsel Press Ltd., 2015.
xii, 179 pages ; 25 cm.
The basics. Getting started ; A brief look at the origins of bookkeeping ; Important concepts ; Setting up the record keeping system ; Making bookkeeping easier with technology ; The balance sheet ; The income statement ; The cash flow statement -- Intermediate topics. Recording the sales cycle ; Recording the purchase cycle ; Inventory ; Capital assets ; Leases and loans ; Transactions between the company and its owners ; Remittances to the government ; Maintaining a petty cash system ; Reconciling the bank ; When the damn thing just won't balance ; When your books are already a mess -- Advanced issues. The role of the external accountant ; Budgeting: planning for the future ; Monitoring cash flow: how not to run out of money ; A brief look at foreign currency ; Tax planning ; Graduation.
This is the first book in the Numbers 101 for Small Business series. It will show you the essentials of record keeping for a small business and will show why it's necessary to track information. The book will give you a greater understanding of the purpose and process of record keeping and a deeper understanding of your business.

Tap into greatness : how to stop managing, start leading, and drive bigger impact

June 30, 2015
Singer-Nourie, Sarah, author.
"In this engaging and hands-on book, Singer-Nourie provides tools that have been developed over the last twenty years in her work with leaders and teams in corporate America, Silicon Valley startups, schools and non-profit organizations. The methodology is based on how people actually learn, rather than how most of us were taught in school. It leverages the insights of human motivation and the latest research in neuroscience to give leaders a roadmap for having impact"--Book jacket.

Disrupt you! : master personal transformation, seize opportunity, and thrive in the era of endless innovation

June 25, 2015
Samit, Jay.
New York : Flatiron Books, 2015.
x, 291 pages ; 25 cm
"According to USA Today, fifty percent of today's college students want to be an entrepreneur. And the jobless recovery of our recent recession and the realities of our always-changing world mean that everyone now needs to think like an innovator. Small startups are displacing hundred-year-old companies virtually overnight. The business landscape is more volatile--and full of possibility--than ever. A serial entrepreneur who has been at the forefront of global trends for over thirty years, Jay Samit spent his career studying the system successful disruptors employ to achieve greatness. In Disrupt Yourself, he distills that process into steps that can be practiced by anyone. Virgin, Apple, Microsoft, and eBay were all founded by disruptors who questioned their assumptions, designed their own life paths, found ideas that solved big problems, and then pivoted their energies to do it all over again. Samit shows how he made a career launching businesses, selling them, and then reinventing himself to do it again and in Disrupt Yourself, he shows how others can do it too. With the practical insight of Marshall Goldsmith and the no-holds-barred style of Tim Ferriss, digital innovator Jay Samit shows how all successful entrepreneurs and business leaders maximize opportunity, drive change, and achieve resilience. This groundbreaking book is an essential guide for those yearning for professional success in an unstable world"-- Provided by publisher.

Move your bus : an extraordinary new approach to accelerating success in work and life

June 25, 2015
Clark, Ron, 1971- author.
New York : Touchstone, 2015.
xxvi, 164 pages : illustrations ; 19 cm
"Foreword by Sean Covey"--Cover.

Do less, get more : how to work smart and live life your way

June 24, 2015
Wasmund, Sháá, 1972-
New York : Portfolio Penguin, 2015.
218 pages : illustrations ; 22 cm

The ABCs of success : the essential principles from America's greatest prosperity teacher

June 24, 2015
Proctor, Bob.
New York : Jeremy P. Tarcher/Penguin, an imprint of Penguin Random House, [2015]
ix, 204 pages ; 21 cm
"In THE ABCs OF SUCCESS--the first trade book ever published by this master of motivation and prosperity--Bob Proctor goes beyond the simple laws of success and attraction, weighing in on sixty-seven different topics essential to anyone who wants to make their dreams a reality, including persistence, winning, effectiveness, and vision"-- Provided by publisher.

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