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November 20, 2009

New Arrivals · Business

These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Your idea, inc. : 12 steps to building a million-dollar business-- starting today!

November 18, 2009
Abrams, Sandy.
Avon, Mass. : Adams Media, c2010.
xiii, 241 p. ; 22 cm.
Burtas Bees . . . Crocs . . . MySpace . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, aWhy canat I do that?a Well, anyone canathe trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:Refine their idea to attract a target audienceResearch the competitionFind the right manufacturerCreate appropriate brand messagingBuild buzz online and beyondWork trade shows and conventionsWritten by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
Includes index.

cover not available

The collaborative habit : life lessons for working together

November 17, 2009
Tharp, Twyla.
New York : Simon & Schuster, 2009.
147 p. : col. ill. ; 24 cm.

No size fits all : from mass marketing to mass handselling

November 13, 2009
Hayes, Tom.
New York : Portfolio, 2009.
viii, 274 p. : ill. ; 24 cm.
Today's markets have splintered into millions of powerful consumer communities. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold.
Rise of new social nodes -- Collective effervescence -- The permanent cascade -- The asymptote curve -- Mashed up mindset -- Abundance costs -- The pink cattalaxy -- The selfish meme -- Marketing is membership -- New systems of trust -- The question of order -- The hunger to belong.
Includes index.

cover not available

Carry a chicken in your lap : or whatever it takes to globalize your business

November 13, 2009
Johnson, Bruce Alan.
New York : St. Martin's Press, 2009.
xx, 214 p. ; 22 cm.

cover not available

Leadership mastery : how to challenge yourself and others to greatness

November 13, 2009
Dale Carnegie Training (Firm)
New York : Simon & Schuster, c2009.
ix, 243 p. ; 22 cm.
"A Fireside book."

Trust agents : using the web to build influence, improve reputation, and earn trust

November 12, 2009
Brogan, Chris.
Hoboken, N.J. : John Wiley & Sons, c2009.
xvi, 271 p. : ill. ; 24 cm.
Includes index.

Power of 2 : how to make the most of your partnerships at work and in life

November 11, 2009
Wagner, Rodd.
New York : Gallup Press, c2009.
243 p. ; 23 cm.

The small business bible : everything you need to know to succeed in your small business

November 10, 2009
Strauss, Steven D., 1958-
Hoboken, N.J. : Wiley, c2008.
xvii, 526 p. : ill. ; 23 cm.
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.
Includes index.

Quickbooks 2010 : the official guide : for Quickbooks Pro users

November 9, 2009
Capachietti, Leslie.
New York : McGraw-Hill, c2010.
xxxii, 574 p. : ill. ; 24 cm.
The latest edition of the top-selling book in the QuickBooks category, QuickBooks 2010: The Official Guide is the only Intuit-authorized book on the number-one financial software for business.
Includes index.

Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job

November 6, 2009
Levinson, Jay Conrad.
Hoboken, N.J. : John Wiley & Sons, c2009.
xxxiii, 331 p. : ill. ; 23 cm.
Guerrilla Marketing for job hunters 2.0 1,001 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job Revised And Updated Free Over $250 Value Audio Seminar Plus Extra Resources Www.Gm4jh.Com Jay Conrad Levinson David E. Perry Foreword by Darren Hardy, Publisher, SUCCESS magazine
Why you need to become a guerrilla job-hunter : the new global America -- Your guerrilla mind. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy : think like a general : work like a sergeant ; Your research plan : research : the guerrilla's competitive edge -- Weapons that make you a guerrilla. Resume writing and cover letter boot camp : how to overhaul your personal marketing materials ; Twenty-first century digital weapons : if you build it, they will come for you-- ; Recruiternomics 2.0 : how to work your job search commandos Tactics that make you a guerrilla. Guerrilla networking : a radical approach ; Fearless warm calling : a fresh alternative ; Creative ways to find a job : breakthrough strategies -- Your guerrilla job-hunting campaign. 3 sample campaigns : the force multiplier effect in action ; Hand-to-hand combat : winning the face-to-face interview ; Negotiating the deal : how to bargain with confidence ; Ready aye ready -- Appendix 1. Call logs -- Appendix 2. eXtreme Makeover resume samples -- Appendix 3. Compensation list.
Includes index.

LinkedIn for dummies

November 6, 2009
Elad, Joel.
Hoboken, NJ : Wiley Pub., c2008.
xvi, 344 p. : ill. ; 24 cm.
LinkedIn takes professional networking online and provides access to people, jobs, and opportunities. This introduction to "LinkedIn" explains its key features with straightforward but fun language, and offers advice for starting and navigating the network.
Includes index.

Overpromise and overdeliver : how to design and deliver extraordinary customer experiences

November 5, 2009
Barrera, Rick.
New York, N.Y. : Portfolio, 2009.
x, 226 p. : ill. ; 24 cm.
Barrera shows how to make sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise: to drive word of mouth and promote rapid growth.
Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.

cover not available

The design of business : why design thinking is the next competitive advantage

November 5, 2009
Martin, Roger L.
Boston, Mass. : Harvard Business Press, c2009.
xiii, 191 p. : ill. ; 22 cm.
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Winning job interviews

November 5, 2009
Powers, Paul, Dr.
Franklin Lakes, NJ : Career Press, c2010.
218 p. : ill. ; 21 cm.
Why job hunting sucks (and what to do about it) -- How to get more and better interviews -- You are in control -- Building your winning interview plan -- How to have glowing job references -- How to close the deal and get the job offer -- Turning the offer into a job you love -- Glitches, potholes, calamities, and idiots -- The winning job interview toolkit.
Includes index.

Follow the model : Miss J's guide to unleashing presence, poise, and power

November 5, 2009
Alexander, J., Runway coach.
New York : Simon Spotlight Entertainment, 2009.
vii, 231 p. : ill. ; 22 cm.
J. Alexander--Tyra Banks's runway coach on the hugely successful television show "America's Next Top Model"--offers inspiring advice and self-esteem coaching for all women, infused with his own colorful anecdotes. b&w photos throughout.
Mother knows best -- White women -- Hot child in the city -- The big break -- A runway coach is born -- America's next top model: the beginning -- You gotta work. No, seriously -- Daddy J. -- Spirit in the sky -- Changes -- The end (for now).

cover not available

Work at home now : the no-nonsense guide to finding your perfect home-based job, avoiding scams, and making a great living

November 5, 2009
Durst, Christine, 1963-
Franklin Lakes, NJ : Career Press, c2010.
288 p. ; 21 cm.
Work-at-home at a glance -- Are you ready to work at home? -- Convincing your boss to let you work from home -- Developing your "BS" (big scam) radar -- Good and bad work-at-home job search terms -- Jobs by type and where to find them -- Finding work-at-home jobs on the "big" job boards -- Finding home-based jobs on job aggregator sites -- Networking for jobs, allies and friends -- Virtual and telework-friendly companies -- Freelancing at home gig-to-gig -- Making a little money on the side -- Your telework resume and interview -- Tips from the trenches.
Includes index.

Start with why : how great leaders inspire everyone to take action

November 5, 2009
Sinek, Simon.
New York : Portfolio, c2009.
x, 246 p. ; 22 cm.
According to Sinek, the most inspiring leaders ask "why" an organization does what it does. This simple question has the power to encourage others to achieve extraordinary things, and Sinek shows readers how to apply this philosophy to their workplace.
Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- Emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.

Repositioning : marketing in an era of competition, change, and crisis

November 5, 2009
Trout, Jack.
New York, N.Y. : McGraw-Hill, c2010.
iv, 217 p. : ill. ; 23 cm.
Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.

Running a side business : how to create a second income

November 5, 2009
Stim, Richard.
Berkeley, CA : Nolo, 2009.
271 p. : ill. ; 23 cm.
The ideal start-up book for the multi-jobbing person! From crafting to home repair work to website design, many individuals have transitioned, or wish to transition, from hobby to business, thereby turning their passion into income. And the latest economic forecasts are leading more people than ever to create a second business as they discover that one source of income just isn't enough. But how to start it, manage it, make a profit? "Running a Side Business" will show the multi-business entrepreneur how. Packed with practical advice, tips, legal resources, start-up success stories, and the popular and relevant USA TODAY snapshots and graphs, "Running a Side Business" guides readers through the entire business lifecycle, addressing and answering all of the important questions along the way.
Starting the right side business -- If you go online -- Managing your money -- Protecting personal assets -- Avoid the lawyer -- Licenses, permits, and other paperwork -- Working from home -- Working with others -- Marketing basics -- Taxes and deductions.
Includes index.

Start your own business and hire yourself : insider tips for successful self-employment in any economy

November 4, 2009
Caplan, Suzanne.
Indianapolis, IN : JIST Works, c2010.
vii, 199 p. ; 23 cm.
Wouldn't it be nice to feel that your career destiny was in your own hands-and that the harder you worked, the more you would earn? Despite what you might think, now is an excellent time to start a business. Suzanne Caplan shares secrets gleaned from a lifetime of entrepreneurship and consulting for small businesses, showing you how to get started-and succeed-even in the toughest economy.
There's no time like the present to start your business -- Getting into the game : researching your options -- Myself, Inc. : developing your business plan -- Setting your budget and getting funding in tough times -- Keeping score : a brief introduction to accounting basics -- Knowing the market and hiring the best customers -- Smart marketing : don't spend thousands to make hundreds -- Making a profit -- Whose money is it, anyway? : keeping business and personal finances separate -- Secrets for continuing business success -- Exit-- stage left : planning your business exit strategy.
Includes index.

cover not available

The power of slow : 101 ways to save time in our 24/7 world

November 4, 2009
Hohlbaum, Christine Louise.
New York : St. Martin's Press, c2009.
xxix, 253 p. : ill. ; 22 cm.

Nail your law job interview : the essential guide to firm, clerkship, government, in-house, and lateral interviews

November 4, 2009
Prescott, Natalie.
Franklin Lakes, NJ : Career Press, c2009.
223 p. ; 23 cm.
Nail Your Law Job Interview provides substantive advice for law students, laterals, government lawyers, and senior attorneys through real-life interview examples and tips from hundreds of prominent legal professionals. Topics include:
How to network with ease -- Timing is everything -- How to do your homework -- What to bring -- What to wear -- How to sell yourself effectively -- Body language and demeanor -- Questions to ask -- What not to ask -- Limited disclosure -- Gap-fillers for awkward moments -- Answering inappropriate or illegal questions -- Bold moves -- Rude behavior -- Discussing law, politics, and religion -- Dealing with arrogant interviewers -- Lunch, dinner, and retreat interviews -- Big firms vs. small firms -- On-campus interviews -- Callback interviews and thank-you letters -- Interviewing for 1ls, 2ls, and 3ls -- Clerkship interviews -- Government interviews -- Lateral interviews -- Going in-house -- Tips for using a headhunter -- Interviewing in a bad economy or after getting fired -- Dealing with rejection -- Negotiating an offer -- Unique challenges for foreign applicants.
Includes index.

Top notch executive interviews : how to strategically deal with recruiters, search firms, boards of directors, panels, presentations, pre-interviews, and other high-stress situations

November 4, 2009
Hansen, Katharine.
Franklin Lakes, NJ : Career Press, c2010.
223 p. ; 23 cm.
In these turbulent times, the job-interview game is more convoluted than ever for executives. They face a longer interview process, must demonstrate a vision to meet the prospective employer's challenges, and will undergo intense vetting before receiving a job offer. "Top Notch Executive Interviews" reveals what employers really want and expect to see in executive candidate interview behavior and content. The book's coverage of the executive interview difference, its case studies of senior-level managers in sticky interview situations, and its broad collection of hiring decision-maker interview peeves and preferences make it the must-have companion volume to "Top Notch Executive Resumes."
Introduction: the executive interview difference -- A crash course in landing the interview -- Due diligence: research to prepare for every interview aspect -- Your nonverbal interview preparation: from body language to attire -- What kind of interview? -- Your verbal interview preparation: understanding interview content -- The interview process: case studies -- The opinions that count: top 20 executive interview pet peeves from hiring decision-makers -- Executive-interview conundrums -- After the interview: thank-yous, followup, references, vetting, and background checks -- Weighing and negotiating the offer and compensation package.

cover not available

Make job loss work for you : get over it and get your career back on track

November 2, 2009
Deems, Richard S.
Indianapolis, IN : JIST Works, c2010.
xii, 194 p. : ill. ; 23 cm.
Make Job Loss Work for You explains the Deems JobGetting Skills System, a proven system for facing the emotions of a layoff head-on and getting past the emotions to look for a new job, including resume, cover letter tips, search strategy, negotiation, and success in the new position.
What can I expect now? -- What do I do now? -- What do I have to offer? -- What are my options? -- What about a résumé? -- How do I interview successfully? -- How do I find and respond to job openings? -- What is the Deems jobgetting skills system? -- How do I negotiate the final package? -- How do I get started in my new job? -- Epilogue: but I don't feel like it!
Includes index.

They don't teach corporate in college : a twenty-something's guide to the business world

November 2, 2009
Levit, Alexandra, 1976-
Franklin Lakes, NJ : Career Press, c2009.
288 p. ; 22 cm.
Based on a mix of interviews, research and personal experience, this books upbeat advice focuses on tangible tactics that recent college grads and experienced twenty-something's can put to work immediately to enhance their employability now and in the future. Highlights include: Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social scene.Practicing cringe-free networking. Mastering goal-setting and self-promotion.Stretching the eight plus hours a day spent at work, from effective time management and organization to making every piece of communication count.Combating negativity. Coping with difficult personalities. Troubleshooting the performance review process and anti-promotion situations. Learning to be an effective boss.Finding a new position and gracefully exiting from the old.
Find yourself, find a paycheck -- Congratulations, you're hired -- Working the crowd -- Be the master of your plan -- The purposeful workday -- Check your attitude at the door -- People management -- Moving up in the world -- You're the boss now! -- Exit stage left.

cover not available

Miller GAAS guide.

October 23, 2009
San Diego : Harcourt Brace Professional Pub.
v. ; 23 cm.
"A Comprehensive restatement of generally accepted auditing standards."
Vols. for 2007-<2010> also include 1 CD-ROM.

Monday morning motivation : 5 steps to energize your team, customers, and profits

October 22, 2009
Cottrell, David, 1953-
New York : Harper Business, c2009.
xi, 176 p. ; 21 cm.
From the president and CEO of CornerStone Leadership Institute and the author of "Monday Morning Mentoring" and "Monday Morning Choices" comes this work that focuses on creating and maintaining successful team morale.

The unforced error : why some managers get promoted while others get eliminated

October 21, 2009
Krames, Jeffrey A.
New York : Portfolio, 2009.
178 p. : ill. ; 22 cm.
Bestselling management writer Krames adopts the metaphor of tennis to show how to spot and sidestep the types of faults that do the most damage. He shows how businesspeople can develop and practice good habits.
The ball was out by a mile : face reality at all times -- Choosing the wrong partner : the most important call -- Sticking with the wrong partner : cut your losses -- Overlooking the wildcard : developing the next generation of leaders -- Not keeping your game in bounds : living and leading by the rules of the game -- Always playing with a singles mindset : the partnership imperative -- Not stepping up to the net : taking ownership of your part of the court -- Working on your backhand : focusing on strengths, not weaknesses, wins -- Games -- Not getting enough from your coaches : why learning is such a critical success factor -- Not practicing enough : why preparation looms so large -- Having only one or two shots : why experimentation is a prerequisite to success -- Not seeing the whole court : how to protect your flanks.

cover not available

1,012 GMAT practice questions.

October 19, 2009
New York, NY : Random House
v. ; 28 cm.
At head of title: The Princeton Review.

cover not available

The advertising red books. Advertisers & agencies ... supplement.

October 19, 2009
New Providence, NJ : LexisNexis,
v. ; 28 cm.
At head of title: LexisNexis.

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves

October 16, 2009
Penenberg, Adam L.
New York : Hyperion, c2009.
ix, 274 p. : ill. ; 25 cm.
From Google to Facebook, the author delves into how a "viral loop, " a situation where using a product means needing to share it with others, can make an online business a success.

How to find a job on LinkedIn, Facebook, MySpace, Twitter, and other social networks

October 16, 2009
Schepp, Brad.
New York : McGraw-Hill, c2010.
xv, 233 p. : ill. ; 24 cm.
Brad and Debra Schepp show readers how to use LinkedIn and other social networking sites to find, connect with, and market yourself to potential employers.
Includes index.

Leading after a layoff : reignite your team's productivity in just 12 weeks!

October 15, 2009
Salemi, Ray.
New York : McGraw-Hill, c2010.
xiii, 242 p. : ill. ; 23 cm.
A valuable resource for step-by-step information on what to do when layoffs have demoralized your team. Leading After a Layoff offers a practical plan to bring managers and employees back from the organizational-and emotional-devastation of a downsizingwithin 12 weeks.

Executive writing skills for managers : master word power to lead your teams, make strategic links and develop relationships

October 14, 2009
Talbot, Fiona.
London ; Philadelphia, Pa. : Kogan Page, 2009.
xvi, 140 p. : ill. ; 22 cm.
Non-native English speakers know the importance of English writing skills to their career development. They may feel worried that asking for help would expose a weakness or lack of confidence. They may feel embarrassed about getting things wrong, and about coming over as ill-educated and unprofessional. They know that, unlike speech, the written word can be unforgiving if one gets it wrong. "Executive Writing Skills for Managers" focuses on writing as a key business tool and deals with the English writing skills needed to keep one's career rising.

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