New Arrivals · Business

September 18, 2014
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Hello, my name is awesome : how to create brand names that stick

September 17, 2014
Watkins, Alexandra.
San Francisco : Berrett-Koehler Publishers, [2014].
x, 98 pages ; 22 cm.
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.

The one week marketing plan : the set it & forget it approach for quickly growing your business

September 16, 2014
Satterfield, Mark, 1955-
Dallas, TX : BenBella Books, [2014]
xii, 307 pages : illustrations ; 22 cm

The best business schools' admissions secrets : a former Harvard Business School Admissions Board member reveals the insider keys to getting in

September 15, 2014
Isiadinso, Chioma.
Naperville, Illinois : Sourcebooks, Inc., [2014]
xx, 331 pages ; 23 cm

Lean customer development : building products your customers will buy

September 5, 2014
Alvarez, Cindy.
Sebastopol, CA : O'Reilly Media, 2014.
xviii, 218 pages : illustrations ; 24 cm
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.

A social strategy : how we profit from social media

September 5, 2014
Piskorski, Mikołaj Jan.
Princeton, New Jersey : Princeton University Press, [2014]
xii, 275 pages : illustrations ; 24 cm
The arc of the book -- Social failures and social solutions -- "Meet" solutions : eHarmony and Okcupid -- "Meet" solution : Twitter -- "Friend" solutions : Facebook and mixi -- "Meet" and "friend" solutions : LinkedIn & Friendster -- "Meet" and "friend" solution : MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Governmental GAAP guide for state and local governments.

September 2, 2014
Chicago : CCH, c2007-
v. ; 23 cm.
"A comprehensive interpretation of all current promulgated governmental generally accepted accounting principles for state and local governments."

The innovator's method : bringing the lean start-up into your organization

September 2, 2014
Furr, Nathan R.
Boston : Harvard Business Review Press, [2014]
ix, 268 pages : illustrations ; 25 cm
"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"-- Provided by publisher.

The small big : small changes that spark big influence

August 29, 2014
Martin, Steve J.
New York : Business Plus, [2014]
xix, 268 pages ; 24 cm

The Virgin way : everything I know about leadership

August 29, 2014
Branson, Richard.
New York : Portfolio Hardcover, [2014]
392 pages ; 24 cm
Includes index.
A revelatory account of the personal factors that shaped the Virgin Group founder's unconventional leadership style discusses topics ranging from his limited education and struggles with dyslexia through his self-employment values and beliefs about listening.

The science of success

August 28, 2014
Hill, Napoleon, 1883-1970.
New York : Tarcher, [2014]
xi, 234 pages : ilustrations ; 21 cm
"Napoleon Hill's proven program for prosperity and happiness"--Cover.
"The Science of Success is a collection of writings by and about Napoleon Hill, author of the most widely read book on personal prosperity philosophy ever published, Think and Grow Rich. These essays and writings contain teachings on the nature of prosperity and how to attain it, and are published here in book form for the very first time. This work is a must-have item for Hill's millions of fans worldwide!"-- Provided by publisher.

The elements of résumé style : essential rules for writing résumés and cover letters that work

August 28, 2014
Bennett, Scott, 1962-
New York : American Management Association, [2014]
xx, 134 pages ; 21 cm

Making conflict work : harnessing the power of disagreement

August 21, 2014
Coleman, Peter T., 1959-
Boston : Houghton Mifflin Harcourt, 2014.
xxi, 278 pages ; 24 cm
"A practical guide to navigating workplace conflicts by better understanding the power dynamics at play in every interaction Conflicts at work are as inevitable as they are frustrating. In Making Conflict Work, Peter Coleman and Robert Ferguson's leading experts in the field of conflict resolution address the key role of power in workplace tension. Whether you're butting heads with your boss or addressing a direct report's complaint, your relative position of power affects how you approach conflict. Coleman and Ferguson explain how power dynamics function, with step-by-step guidance to determining your standing in a conflict and identifying and applying the strategies that will lead to the best resolution. Drawing on the authors' years of research and consulting experience, the book gives readers effective strategies for negotiating disputes at all levels of an organization. Making Conflict Work includes self-assessment exercises and action plans to guide managers, mediators, consultants, and attorneys through any conflict. This powerful approach can turn workplace tensions into catalysts for creativity, innovation, and meaningful change"-- Provided by publisher.

Best customers.

August 18, 2014
Ithaca, N.Y. : New Strategist,
v. : ill. ; 27 cm.
Vol. for 1999 by Cheryl Russell and Susan Mitchell ; 2001 by Cheryl Russell ; 2005-<2014> by the editors of New strategist publications.
"Demographics of consumer demand."

The alliance : managing talent in the networked age

August 13, 2014
Hoffman, Reid.
Boston, Massachusetts : Harvard Business Review Press, [2014]
ix, 193 pages : illustrations ; 22 cm
1. Employment in the networked age : The alliance ; Moving from family to team ; Getting value from entrepreneurial talent ; Having the courage to lead honest conversations -- 2. Tours of duty : Building trust through honest conversations ; Different types of tours ; Blending tours of duty ; A broadly applicable framework ; Longer-term alliances ; Walking the walk: how LinkedIn uses tours of duty -- 3. Building alignment in a tour of duty : Alignment for the different types of tours ; Walking the walk: how LinkedIn builds alignment ; Having the conversation: advice for managers -- 4. Implementing transformational tours of duty : Start the conversation and define the mission ; Set up a system of regular checkpoints for both sides to exchange feedback with each other ; Before the tour of duty draws to a close, begin defining the next tour of duty ; Managing for the unexpected when there's a change in the middle of a tour ; Having the conversation: advice for managers -- 5. Employee network intelligence : Network intelligence generates hidden data, serendipity, and opportunity -- 6. Implementing network intelligence programs : Recruit connected people ; Teach employees how to mine intelligence from their networks via conversation and social media ; Roll out programs and policies that help employees build their individual networks ; Have employees share what they learn with the company ; Walking the walk: how LinkedIn uses network intelligence ; Having the conversation: advice for managers -- 7. Corporate alumni networks : It's all about the ROI ; Four reasons to invest in an alumni network ; Three levels of investment in alumni networks ; Walking the walk: the LinkedIn corporate alumni network -- 8. Implementing an alumni network : Decide who you want to include in your alumni network ; Explicitly define the expectations and benefits of the relationship ; Establish a comprehensive exit process ; Build links between current employees and alumni ; Having the conversation: advice for managers -- Appendixes : A. Sample statement of alliance ; B. Mission alignment exercise: people we admire ; C. Getting started at your company.
"For most of the 20th century, the relationship between employers and employees in the developed world was all about stability and lifetime loyalty. That has recently changed, giving way to a transactional, laissez-faire approach that serves neither party well. A new arrangement is needed, the authors argue--one built on alliance (usually temporary) and reciprocity. The high-tech start-up community of Silicon Valley is pointing the way--and companies that wish to be similarly agile and entrepreneurial [may] learn valuable lessons from its example. Under the new compact, both employer and employee seek to add value to each other"-- Provided by publisher.

Scale : seven proven principles to grow your business and get your life back

August 11, 2014
Hoffman, Jeff.
New York : Portfolio Hardcover, 2014.
278 pages : illustrations ; 24 cm
Includes index.
"Business owners want growth, but they fear that growth will take over their lives. The surprising truth is that the only way to truly scale your company is to reduce its reliance on you. This means that, done right, you get growth without sacrificing your life. Jeff Hoffman and David Finkel offer a concrete road map to rapidly grow your existing business while also gaining more freedom. You'll learn the three core elements to create a stable base from which to scale (systems, team, and internal controls), how to pick the best strategy to get smart growth, and how to remove the predictable obstacles to scaling pillar by pillar inside your business. Plus you'll also get practical, proven advice on how to execute in the face of conflicting demands and multiple responsibilities. By breaking down the path to scaling into seven principles, any business owner can increase profits and their own freedom"-- Provided by publisher.

Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money

August 11, 2014
Leroux Miller, Kivi, 1969-
San Francisco : Jossey-Bass, [2013]
xxxi, 392 pages : illustrations ; 24 cm
Finding a new path: the power of content marketing -- Hearing the call of the wild: the case for changing your communications approach -- Understanding this trek: how content marketing is different -- Planting your flag at the destination: setting content marketing goals and measuring progress -- Who will go with you: redefining your marketing relationships -- Making friends on the trail: what supporters, participants, and influencers want from you -- Deciding on your trail name: The voice and style you want to be known for -- Carrying the load: how to staff your content marketing strategy -- Envision the journey: preparing your content marketing plan -- Mapping it out: sketching out your big picture communications timeline -- What you'll talk about: deciding on the core topics you want to be known for -- Building your itinerary: designing your editorial calendar and adding your original content to it -- Conserving energy on the trail: repurposing your original content -- Handling surprises along the way: how to merge in what you can't plan -- Set out on your trek: implementing your content marketing strategy -- Living in the moment: create relevant content for here and now -- Your Swiss Army Knife: reliable nonprofit content that always works -- Foraging and filtering: curating content created by others -- The best trail mix recipe ever: adding metaphors and humor to your communications -- High tech on the trail: how technology helps -- The right provisions for the journey: what you need to know about the channels you choose -- Websites -- Blogs -- Email -- Print newsletters -- Facebook -- Twitter Google+ -- Video -- Images -- Pinterest -- Mobile devices.
"Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways" --Cover, p. 4.

The social entrepreneur's playbook : pressure test, plan, launch and scale your enterprise

August 11, 2014
MacMillan, Ian C., 1940- author.
xx, 212 pages ; 22 cm
Introduction : the creation of social wealth out of poverty -- Phase One: From possible to plausible : pressure test your start-up idea -- 1. Articulate your targeted problem and substantiate your proposed solution -- 2. Specify performance criteria -- 3. Define and segment your target population -- 4. Understand the beneficiary experience -- 5. Analyze the most competitive alternative -- 6. Identify operations realities -- 7. Address the inevitable sociopolitics -- 8. Develop a concept statement -- Phase Two: From plausible to probable : plan your social enterprise -- 9. Frame and scope the venture -- 10. Specify deliverables -- 11. Establish assumptions and checkpoints -- Phase Three: From probable to plannable : launch and scale your social enterprise -- 12. Launch your enterprise -- 13. Manage the upside and downside -- 14. Scale up your social enterprise -- Conclusion.

Good for you, great for me : finding the trading zone and winning at win-win negotiation

August 11, 2014
Susskind, Lawrence.
New York : PublicAffairs, [2014].
ix, 240 pages ; 22 cm
Introduction -- Finding the trading zone at golden pond -- Ways of winning at win-win negotiation -- Lead them into the trading zone -- Create more value -- Expect the unexpected -- Write their victory speech -- Protect yourself -- Provide leadership -- Acknowledgments -- Notes -- Index.
To return to an earlier era before "win-win" negotiation was in fashion and seek simply to dominate or bully opponents into submission would be a step in the wrong direction--and a public relations disaster. By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table--the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to "no," or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of "the trading zone"--the space where you can create deals that are "good for them but great for you," while still maintaining trust and keeping relationships intact--is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you've created while your opponents still look good to the people to whom they report. Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations.

The charity event planning guide : having fun while raising funds

August 8, 2014
Mirisch, David, 1935-
Los Angeles, CA : Americas Group, 2013.
68 p. : ill. ; 18 x 24 cm.

Network for a job : the PeopleHirePeople® process to build a job-specific network

August 5, 2014
Conners, Kathleen, author.
Denver, CO : PeopleHirePeople® Publishing, [2014]
v, 128 pages ; 21 cm.
Who to contact ; how to hunt ; what to ask.
"You need a job! You've done everything. Polished your resume. Practiced interviewing. Honed your negotiating skills. Gone on informational interviews. Applied to jobs online. Yet no job offers. Frustrated job candidates contact me when their job hunts are at a standstill. The first questions I ask is: "With whom have you spoken to expand your network?" When I name industry professionals, they say, "I hadn't thought about contacting them." 85% of jobs are landed through networking! Activate your job hunt: network! Network for a Job introduces you to professionals you need to know to get a job. Learn how to find professionals with established industry networks. Initiate conversations asking key questions. Discover how private firsthand information leads to referrals and job opportunities. The PeopleHirePeople® process to build a job-specific network will work for you. Discover how great networkers get great job offers. Network On!"--Page [4] of cover.

Jolt your career from here to there : 8 breakthrough strategies for career-change success

August 5, 2014
Lurie, Sunny Klein, author.
iv, 245 pages ; 24 cm
Includes index.

Career change : stop hating your job, discover what you really want to do with your life, and start doing it!

August 5, 2014
Penn, Joanna.
[S. l.] : J. Penn, 2013
163 p. : ill.; 21 cm.
"First printed in this edition, 2013, updated and rewritten from 2008 print edition. Previously published as 'How to enjoy your job or find a new one" -- T.p. verso.
"I hate my job" -- Identifying the problem -- The results of an unhappy workplace -- How to improve your current situation -- Develop yourself -- Coping with stress at work -- Being valued and appreciated -- Escaping the trap -- Making money...and keeping hold of it -- eing creative -- Escape is sometimes necessary -- How to change your career...and your life -- What do you really want to do? -- Entrepreneurship or working for yourself -- The career change process -- Setting and achieving your goals.

The job seeker manifesto : the job search marketing plan : declare to the world how you will find your next job!

August 5, 2014
Burik, Katherine.
Canton, OH : Job Talk Press, c2013.
x, 124 p. ; 23 cm.

What's next? : finding your passion and your dream job in your forties, fifties, and beyond

August 5, 2014
Hannon, Kerry.
New York : Berkley Books, 2014.
xviii, 254 pages ; 21 cm

Get the job done : 118 career tips, tools, and Internet resources

August 4, 2014
Williams, Beverly A., author.
xx, 306 pages : illustrations ; 22 cm

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