New Arrivals · Business

May 23, 2019
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Get the grant : your no B.S. introduction to foundation grants

May 22, 2019
Cain, Ashley, author.
Cincinnati, OH : Painted Post Publications, [2019]
106 pages : illustrations ; 20 cm
Get the Grant: Your No B.S. Introduction to Foundation Grants will give you a no-b.s. look at how to write winning grant proposals and give you the tools you need to start securing foundation funding for your nonprofit organization. Peppered with useful tips, insights, and personal stories from the authors, this book is a fantastic resource for those new to the field of grant writing as well as seasoned veterans.

Starting an online business all-in-one for dummies.

May 17, 2019
Hoboken, NJ : John Wiley & Sons, Inc., ©2006-
volumes : illustrations ; 24 cm.
Vols. for <2012-2017> written by Shannon Belew and Joel Elad.
"11 books in 1"--Cover.
Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace. Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail. Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies.

Networking for people who hate networking : a field guide for introverts, the overwhelmed, and the underconnected

May 16, 2019
Zack, Devora, author.
Oakland, CA : Berrett-Koehler Publishers, [2019]
xiii, 187 pages : illustrations ; 23 cm
Revised edition of the author's Networking for people who hate networking, c2010.
Includes index.
Welcome to your field guide -- Assess yourself -- Smashing stereotypes -- Why we hate to network -- Good-bye, golden rule -- Sparkling new strategies -- Networking event survival kit -- Without a net: beyond networking events -- The job search -- Business travel -- Structuring events that work for all -- Follow up or go home -- Creating a community.

Ultimate guide to Amazon advertising

May 15, 2019
Seward, Timothy P., author.
Irvine, California : Entrepreneur Media, Inc., [2019]
214 pages ; 25 cm.
"Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns."--Back cover.

Alchemy : the dark art and curious science of creating magic in brands business, and life

May 8, 2019
Sutherland, Rory, 1965- author.
[New York] : William Morrow, 2019.
xiii, 362 pages : illustrations ; 24 cm
"Published as Alchemy: the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019" -- Title page verso.

The remix : how to lead and succeed in the multigenerational workplace

May 8, 2019
Pollak, Lindsey, author.
xvi, 283 pages : illustration ; 24 cm
"The essential guide for business leaders, entrepreneurs, and employees looking to navigate today's multigenerational workplace, which spans more generations than ever before.Millennials have only just begun their reign as the largest generation in the workplace. But they are not alone. For the next decade at least, these young professionals will be working side by side with more established generations, including the Baby Boomers who are working longer than ever, and an entirely new group coming up, Generation Z. This means within any organization, any team, any meeting, any marketing opportunity, you may find any combination of generations. Each of these age groups has their own attitude, expectations, and professional style. To lead and succeed in any organization today, you must adapt to how Millennials work, while continuing to accommodate their older colleagues and paying attention to the next generations coming up. The Remix shows you how to adapt and win through proven strategies that serve all generations' needs. As the leading expert on generations in the workplace, Lindsey Pollak combines the most recent data from a variety of authoritative sources with her own original research, as well as detailed case studies from her Fortune 500 clients. Pollak outlines the ways businesses, executives, mid-level managers, employees, and entrepreneurs can handle situations that may arise when diverse styles clash and provides clear strategies to turn generational diversity into business opportunity. Generational change is impacting all industries, all types of organizations, and all leaders. The Remix is an essential read for anyone who wants to survive and thrive today and into the future"-- Provided by publisher.

Career defense 101 : how to stop sexual harassment without quitting your job

May 8, 2019
Holley, Meredith, author.
xxxi, 186 pages : illustrations ; 18 cm

The business of platforms : strategy in the age of digital competition, innovation, and power

May 7, 2019
Cusumano, Michael A., 1954- author
xi, 304 pages ; 23 cm.
Chapter 1. Platform thinking: Introduction -- Chapter 2. Winner take all or most: More than network effects -- Chapter 3. Strategy and business models: Innovation, transaction, or hybrid -- Chapter 4. Common mistakes: Mispricing, mistrust, mistiming and hubris -- Chapter 5. Old dogs and new tricks: Build, buy, or belong to a platform -- Chapter 6. Double-edged swords: Harness platform power, but don't abuse it -- Chapter 7. Looking forward: Platforms and the future.
The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.

Penmanship sample.

May 3, 2019
[Cincinnati, Ohio?] : [producer not identified] ; [between 1859 and 1903]
1 sheet ; 40 x 54 cm.
Title supplied by cataloger.
Copy located in Genealogy & Local History Dept., Cincinnati Room is a single sheet of worn ivory paper with red and black ink writing on the front and writing fit written on the back. Stamped Public Library of Cincinnati Finae Arts Dept. on back.
A single sheet of paper with a sample of writing which states "Bryant Stratton & DeHan's College, Pike's Opera House compliments to Dr. S. Nickles" written in red and black ink. Handwriting is done in an ornate style with ornamental design surrounding the text.

The most powerful woman in the room is you : command an audience and sell your way to success

May 2, 2019
Fenet, Lydia, author.
New York : Gallery Books, 2019.
vii, 278 pages ; 24 cm
Your Time Is Now -- THE MOST POWERFUL WOMAN IN THE ROOM . . . Uses the Strike Method -- Sells as Herself -- Knows You Are What You Negotiate -- Grows Stronger Every Time She Fails -- Harnesses the Power of Community -- Never Misses an Opportunity to Network -- Commands her Audience -- Creates a Road Map and Follows Through -- Evolves, Innovates, and Connects -- Catches More Bees with Honey, but Honey, Don't Mess with a Southern Woman -- Is Only as Good as Her Word -- Exudes Confidence -- Inspires Others and Leads by Example; The Most Powerful Woman in the Room Is You.
"In The Most Powerful Woman in the Room Is You, Lydia Fenet takes you on her twenty-year journey from intern to managing director and global head of strategic partnerships at Christie's Auction House. Lydia shares the revolutionary sales approach she has crafted over the years that has not only shaped her career, but helped her raise more than half a billion dollars for nonprofits around the world. This is an approach that will empower you to sell your way to success in business and in life. For example, you'll learn how to create your own 'Strike Method' or signature move to help you feel confident entering any situation. Combining case studies and personal stories, Lydia also shares tips from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts. This book will show you how to take your career to the next level, whether it's overcoming your fear of asking for something or bridging a wage gap. Lydia has been there and come back more powerful than ever. Inspiring and encouraging, Lydia's hard-won advice will help you walk into any room with the confidence of a leader and motivate others to find their voice as well. Get ready to embrace your natural strengths, map your career, and take ownership of your life"-- Provided by publisher.

Choose : the single most important decision before starting your business

April 30, 2019
Levesque, Ryan, author.
Carlsbad, California : Hay House, [2019]
205 pages ; 22 cm
"One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this book is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started."

EARN IT! : know your value and grow your career, in your 20s and beyond

April 29, 2019
Brzezinski, Mika, author.
London : Hachette Books, 2019.
xxii, 266 pages ; 21 cm
Includes index.

Kellogg on branding in a hyper-connected world

April 23, 2019
Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
xxviii, 338 pages : illustrations ; 24 cm
Includes index.

The visual MBA : two years of business school packed into one priceless book of pure awesomeness

April 18, 2019
Barron, Jason, author.
Boston : Houghton Mifflin Harcourt, 2019.
x, 193 pages : color illustrations ; 24 cm
"Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class--visually capturing the essential points of his education--and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school. Whether you are thinking about applying to business school, are currently in college studying business,or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you."-- Provided by publisher.

Trillion-dollar coach : the leadership playbook from Silicon Valley's Bill Campbell

April 16, 2019
Schmidt, Eric, 1955 April 27- author.
New York, NY : HarperBusiness, [2019]
xvi, 218 pages ; 24 cm
The caddy and the CEO -- Your title makes you a manager. Your people make you a leader -- Build an envelope of trust -- Team first -- The power of love -- The yardstick.
"Eric Schmidt, Jonathan Rosenberg and Alan Eagle, the team behind How Google Works, return with the story of Bill Campbell, the greatest executive business coach the world has ever seen, responsible for creating more value than just about anybody else on the planet"-- Provided by publisher.

Starting & building a nonprofit.

April 15, 2019
Berkeley, CA : Nolo, 2005-
v. : forms ; 28 cm.
Vols. for 2005-<2019> by Peri H. Pakroo.
"A practical guide."

The direct mail revolution : how to create profitable direct mail campaigns in a digital world

April 15, 2019
Bly, Robert W., author.
Irvine, California : Entrepreneur Press, [2019]
xxii, 281 pages ; 23 cm
pt. I: Direct-mail planning and strategy: Getting started in direct mail ; Planning: the professional approach -- pt. II:Creating and producing direct mail campaigns: Creating irresistible direct-mail offers ; Mailing lists ; Writing direct-mail copy that sells ; Direct-mail graphic design ; Direct-mail production ; Direct-mail testing -- pt. III: Direct-mail components and formats: Sales letters ; Direct-mail brochures ; Reply elements ; Self-mailers ; Postcards -- pt. IV: Integrating direct mail and digital marketing: Landing pages ; Content marketing ; Email ; Integrated campaigns and sales funnels.

Great leaders have no rules : contrarian leadership principles to transform your team and business

April 15, 2019
Kruse, Kevin, 1967- author.
New York : Rodale Books, 2019.
xv, 233 pages ; 22 cm
Subtitle taken from the cover.
"The leadership practices that actually work are the opposite of what is commonly taught and implemented; with these contrarian principles, you'll discover a better, faster, and easier way to succeed as a leader"-- Provided by publisher.

Motivation-based interviewing : a revolutionary approach to hiring the best

April 12, 2019
Quinn, Carol, 1960- author.
xiii, 208 pages : illustrations ; 23 cm

The best of boards : sound governance and leadership for nonprofit organizations

April 2, 2019
Thomas, Marci S., 1953- author.
xvi, ix, 240 pages : illustrations ; 25 cm
"23686-349." - from title page.
Increased complexity and mounting challenges : time to prepare -- Roles of the board and management -- Legal and ethical imperatives for leadership -- When management and the governing board disagree -- Understanding the financial statements of nonprofit organizations -- Risk management -- Internal controls : what every executive and board memeber needs to know -- Focus on tax-exempt status -- The courage to lead -- Change management -- Integration for action.
Not-for-profit organizations' boards are justifiably passionate about their causes and eager to help their organizations. However, in today's increasingly regulated climate, board members, who come from diverse backgrounds and may have little financial expertise, can feel overwhelmed by the regulations that are their duty to follow. --Publisher

Girl mogul : dream it. do it. change the world

April 2, 2019
Pham, Tiffany, author.
219 pages : illustrations ; 24 cm
Part 1. Confidence, define your life on your own terms. Awakening your awesomeness -- Feeling your best versus looking your best -- Crush it in corporate life -- Collaborate to find your side hustles -- Become a mogul from your bedroom -- Scheduling your way to success (and less stress) -- Failing forward -- Past 2. Community, choose your team. Finding your people -- Rising above (aka later, haters) -- Giving leads to getting -- professional fangiling Past 3. Committment, evnision your future and make it happen. Discovering your passions -- Crushing it -- Taking it to the bank -- Speaking up -- Action steps.
No matter who you are or where you come from, this book can help you define success, envision it, and make it happen--in school, in your personal life, and at work. Get ready to awaken all the awesomeness that is already inside of you.

Free to focus : a total productivity system to achieve more by doing less

April 2, 2019
Hyatt, Michael S., author.
Grand Rapids, Michigan : Baker Books, a division of Baker Publishing Group, [2019]
250 pages : illustrations ; 23 cm
Step 1 -- Formulate : decide what you want -- Evaluate : determine your course -- Rejuvenate : reengerize your mind and body -- Step 2 Cut -- Eliminate : flex your "no" muscle -- Automate : subtract yourself from the equation -- Delegate : clone yourself-or better -- Step 3 Act -- Consolidate: plan your ideal week -- Designate : prioritize your tasks -- Activate : beat interruptions and distractions -- Put your focus to work -- Resources -- Acknowledgements -- Notes -- Image credits -- Index.

Resumes for dummies.

March 26, 2019
Foster City, CA : IDG Books Worldwide,
v. : ill. ; 24 cm.
Vols. for 1996-<2015> by Joyce Lain Kennedy (2015 with Laura DeCarlo) ; 2019- by Laura DeCarlo.
Imprint varies: 2003-<2015> New York, N.Y. : Wiley Publishing Inc.

Three rules for living a good life : a game plan for after graduation

March 25, 2019
Holtz, Lou, author.
xvii, 76 pages : black and white photographs ; 19 cm
"Three Rules for Living a Good Life: A Game Plan for after Graduation offers a quick, sometimes humorous, and always practical formula for recent college graduates and other young adults to reach success in their business, personal, and spiritual lives."--Amazon website.

The making of a manager : what to do when everyone looks to you

March 15, 2019
Zhuo, Julie, author.
[New York] : Portfolio/Penguin, [2019]
276 pages : illustrations ; 22 cm
Introduction: Great managers are made, not born -- What is management? -- Your first three months -- Leading a small team -- The art of feedback -- Managing yourself -- Amazing meetings -- Hiring well -- Making things happen -- Leading a growing team -- Nurturing culture -- Epilogue: The journey is 1% finished.
"Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing. That's exactly how Julie Zhuo felt when she became a rookie manager at the age of twenty-five. She stared at a long list of challenges--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations? Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: How to tell a great manager from an average manager (illustrations included); When you should look past an awkward interview and hire someone anyway; How to build trust with your reports through not being a boss; Where to look when you lose faith and lack the answers. Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had"--Dust jacket flap.

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