New Arrivals · Business

January 23, 2019
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

Let them see you : the guide for leveraging your diversity at work

January 22, 2019
Braswell, Porter, author.
California/New York : Lorena Jones Books, 2019.
213 pages ; 22 cm
The movement. The business case for diversity -- The unseen obstacles -- A call to action. Being an athlete at work -- Earning recognition for your work -- Building a powerful personal brand -- Becoming and remaining your authentic self -- A time to lead. Leading the change -- Creating everyone@ -- Raising your hand -- Moving forward -- Epilogue: Keep making the workplace better -- Appendix: An appeal to business leaders.
"The guide to getting hired, being promoted, and thriving professionally for the 40 million people of color in the workplace. Companies say they understand that a diverse workforce is good for business, but they just don't have enough candidates to diversify their ranks. Let Them See Youis the straight-talking, practical guide for entry- to mid-level professionals who know they have what it takes to succeed in the workplace and contribute meaningfully to the diversification movement. Porter Braswell shows the way, based on his personal experience as one of the few young black professionals working on Wall Street and from his transition to technology entrepreneur and co-founder of Jopwell, the largest career platform for diverse talent. InLet Them See You,Braswell outlinesall the lessons he has learned from advising people of color on the front lines of the fast-changing workplace, such as how to scale not-so-invisible obstacles, create perceived value, get recognized, be true to yourself, build a personal brand, harness fear of failure, and embrace uncomfortable conversations"-- Provided by publisher.

The soul of a team : a modern-day fable for winning teamwork

January 15, 2019
Dungy, Tony, author.
viii, 240 pages ; 22 cm
Includes group discussion guide.
The problem -- The plan -- The progress -- The payoff -- Putting the principles into practice -- Vipers personnel.
"For most people, succeeding in life requires mastering the art of teamwork. Whether at work, school, church, or home, virtually everyone is part of a team--and when they work well, teams can accomplish more than individuals working by themselves. But not all teams are created equal. When a team isn't functioning well, individual strengths can be undermined and weaknesses accentuated, making the work environment a terrible place to be. So what does a truly effective team environment look like, and how can you create one within your own organization? As a former Super Bowl-winning coach, Tony Dungy is an expert at building and bringing out the best in a team. Drawing on his experiences from years of coaching and working with other leaders, this football fable lays out four essential principles practiced by truly effective teams. Telling the story of a fictional NFL team looking for a turnaround, The Soul of a Team not only identifies some of the most common issues that hold a team back but also lays out a game plan for winning teamwork. Whether you aspire to be a better leader or a stronger team player, The Soul of a Team will show you how to contribute to a stronger, healthier, more productive team destined for success." --

Company of one : why staying small is the next big thing for business

January 14, 2019
Jarvis, Paul (Business writer), author.
Boston : Houghton Mifflin Harcourt, 2019.
xvi, 249 pages ; 22 cm

Sell online like a creative genius : a guide for artists, entrepreneurs, inventors, and kindred spirits

January 11, 2019
Carey, Brainard.
New York, NY : Allworth Press, 2019.
xii, 145 pages ; 16 cm
Includes index.
Change the world -- The funnel explained -- Making your funnel and testing it -- Sending out bulk emails -- Growing your funnel -- Automation of sales -- Automation problems and solutions -- Building a remarketing campaign -- Selling without a funnel -- Raising capital.

Creative construction : the DNA of sustained innovation

January 11, 2019
Pisano, Gary P., author.
New York City : PublicAffairs, 2019.
xiii, 268 pages ; 25 cm
part I: Creating an innovation strategy: Beginning the journey ; Navigating the route ; Whatever happened to Blockbuster? ; Is the party really over? -- part II: Designing the innovation system ; Venturing outside your home court ; Synthesis ' When to hold 'em and when to fold 'em -- part III: Building the culture ; The paradox of innovative cultures ; Leaders as cultural architects ; Becoming a creative constructive leader.

Ninja future : secrets to success in the new world of innovation

January 4, 2019
Shapiro, Gary, author.
xii, 338 pages ; 22 cm
In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well--and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of "ninjas"--adapting to technological change to capitalize on opportunities at lightning speed.

Reading financial reports for dummies

December 31, 2018
Epstein, Lita, author.
Hoboken, NJ : John Wiley & Sons, Inc., [2019]
xvi, 360 pages : illustrations ; 24 cm
Includes index.

The leadership lab : understanding leadership in the 21st century

December 28, 2018
Lewis, Chris, 1961- author.
London ; New York, NY : Kogan Page Inspire, 2019.
xxxiii, 259 pages : illustrations ; 22 cm
"Today's business world has been rocked by seismic geopolitical and economic shifts, ongoing financial calamities, unexpected election outcomes, the unseating of traditional political powers and the rise of populist dogma. How can leaders keep up with this influx of change, and what do these challenges mean for their own leadership narrative?"--Back cover.

StoryMythos : a movie guide to better business stories

December 28, 2018
Meeker, Shane.
368 pages : illustrations ; 22 cm
What this book is all about -- Start with your personal story -- The power of story -- Deep dive: what is a story? -- Stories create action -- Stories make people care -- Stories can change the world -- The unique insight in a story -- The story recipe -- The single story structure -- Movie and brand sequels -- Building a brand's cinematic universe -- Brand mythology -- A simple story-writing structure -- Leave your audience wanting more -- A genre for your brand -- A look back at the process and a few watch-outs -- What can a bad story do? -- Remember -- Your own story research library -- Notes -- About speak it to book.
"Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows--they're also the foundation of a successful corporate culture, effective communication, and brand image. Veteran corporate storyteller and keynote speaker Shane Meeker takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements."

How to write a business plan.

December 19, 2018
Berkeley, California : Nolo Press, [1992]-
volumes : illustrations, forms ; 23-28 cm.
Volumes for 2005-2010 include 1 CD-ROM disc.
Volumes for 1992-<2019> by Mike P. McKeever (1992 edited by Lisa Goldoftas).

Connecting the dots : lessons for leadership in a startup world

December 19, 2018
Chambers, John, 1949- author.
xiii, 306 pages ; 24 cm
Includes index.
The lessons of West Virginia : disrupt or be disrupted -- Act like a teenager and think like a dyslexic : how to spot market transitions -- Dream big and be bold, focus on the outcome : play the entire chess game before you make the first move -- Embrace your purpose, not your products : how Cisco beat its competitors -- After disaster strikes : setbacks can make you stronger -- My buyer's guide to successful acquisitions : based on 180 personal experiences -- Build relationships for life : sell people only what they need -- How to build a winning team : focus on culture, diversity, and results -- Get your message out : with or without the media -- Bet on innovative leadership : how to partner with great leaders -- What entrepreneurs want to know : 13 typical questions -- It's all about startups, startup nations, and a startup world : my next chapter and changing the world... JC2 ventures -- Reinvent yourself : what's next for me, and all of us.
Silicon Valley visionary John Chambers shares the lessons that transformed a dyslexic kid from West Virginia into one of the world's best business leaders and turned a simple router company into a global tech titan. When Chambers joined Cisco in 1991, it was a company with 400 employees, a single product, and about $70 million in revenue. When he stepped down as CEO in 2015, he left a $47 billion tech giant that was the backbone of the internet and a leader in areas from cybersecurity to data center convergence. Along the way, he had acquired 180 companies and turned more than 10,000 employees into millionaires. Widely recognized as an innovator, an industry leader, and one of the world's best CEOs, Chambers has outlasted and outmaneuvered practically every rival that ever tried to take Cisco on--Nortel, Lucent, Alcatel, IBM, Dell, and Hewlett-Packard, to name a few. Now Chambers is sharing his unique strategies for winning in a digital world. From his early lessons and struggles with dyslexia in West Virginia to his bold bets and battles with some of the biggest names in tech, Chambers gives readers a playbook on how to act before the market shifts, tap customers for strategy, partner for growth, build teams, and disrupt themselves. He also adapted those lessons to transform government, helping global leaders like French President Emmanuel Macron and Indian Prime Minister Narendra Modi to create new models for growth. As CEO of JC2 Ventures, he's now investing in a new generation of game-changing startups by helping founders become great leaders and scale their companies. Connecting the Dots is destined to become a business classic, providing hard-won insights and critical tools to thrive during the accelerating disruption of the digital age.

Strategy beyond the hockey stick : people, probabilities, and big moves to beat the odds

December 18, 2018
Bradley, Chris (Business consultant), author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
ix, 235 pages : illustrations ; 24 cm
Introduction: Welcome to the strategy room -- Games in the strategy room and why people play them -- Opening the windows of your strategy room -- Hockey stick dreams, hairy back realities -- What are the odds? -- How to find the real hockey stick -- The writing is on the wall -- Making the right (big) moves -- Eight shifts to unlock strategy -- Epilogue: New life in the strategy room.
Strategy beyond the Hockey Stick is about unlocking big moves because that is what it takes to beat the odds in business. Anchored in empirical evidence from thousands of companies, it reveals what really matters and what does not for exceptional performance. Despite their best intentions, business leaders often get bogged down by human biases and social dynamics that get in the way of clear strategy and strong execution. Just about anyone proposing a strategy comes in with a confident "hockey stick" projection. But how do you distinguish the true breakthrough plans from the fakes and then carry through the tough choices needed to make good on those promises? This book provides you with practical advice on how to change these dynamics in your strategy room and make the right strategic moves.--book jacket.

When's happy hour? : work hard so you can hardly work

December 18, 2018
Betches (Group)
x, 336 pages : illustrations ; 22 cm
Looking forward to catching up! : a history of women in the workforce -- Please advise : WTF should I even be doing with my life? -- To whom it may concern : how to get a job -- Any updates here? I have a job, now what? -- Please see attached : advancing in your job -- All the best : starting your own company -- Let's take this offline : working in the digital age -- Warmest regards : women and men at work -- I am currently out of office : work life balance -- Conclusion: let's circle back on this later -- Acknowledgments.

Take the leap : change your career, change your life

December 18, 2018
Bliss, Sara, author.
New York : Touchstone, 2018.
252 pages : color illustrations ; 22 cm
"A road map for landing your dream job."--Back cover.

The art of finding the job you love : an unconventional guide to work with meaning

December 14, 2018
Heilmann, Cara, author.
New York : Morgan James Publishing, [2019]
xx, 121 pages ; 21 cm
"Cara Heilmann, CEO of Ready Reset Go, has created a fresh, safe, and unconventional way to help you represent your amazing talents and passion to make a difference in this world, connecting the worlds of comedy and recruiting with a look behind the curtain of corporate recruiting to share what recruiters are really looking for. This book can help you craft compelling career stories and communicate it in a way that leaves them wanting more!"

WorkWise. Choosing a job

December 12, 2018
Campbell, Cynthia Macleay, author.
78 pages : illustrations ; 28 cm
Title from cover.
"Item #2190"--Page 4 of cover.
Building your confidence -- Exploring your career options -- Marketing your skills.

WorkWise. Getting a job

December 12, 2018
Campbell, Cynthia Macleay, author.
79 pages : illustrations ; 28 cm
Title from cover.
"Item #2191"--Page 4 of cover.
Conducting the job search -- Preparing for interviews -- Interviewing to win.

WorkWise. Starting a job

December 12, 2018
Campbell, Cynthia Macleay, author.
78 pages : illustrations ; 28 cm
Title from cover.
"Item #2192"--Page 4 of cover.
Getting ready for your new job -- Starting strong from day one -- Building your success.

This is marketing

November 29, 2018
Godin, Seth, author.
xvi, 267 pages : illustrations, charts ; 19 cm
Not mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person.
"You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Dust jacket.

Driving Eureka! : problem-solving with data-driven methods & the innovation engineering system

November 21, 2018
Hall, Doug, 1959- author.
xi, 291 pages : illustrations ; 19 cm
Includes index.
Introduction -- Problem: innovation is no longer optional -- Solution: innovation engineering pedigree -- Innovation agreement -- Innovation system -- Learning mindset: the three innovation principles -- Learning mindset: create system -- Learning mindset: communicate system -- Learning mindset: commercialize system -- Alignment subsystem -- Collaboration cafe subsystem -- Merwyn rapid research subsystem -- Patent ROI subsystem -- How to crreate an innovation culture.
"Driving Eureka! teaches you validated systems for taking your ideas through development to implementation with less risk, faster speed, and greater success"--Provided by publisher.

Working in the gig economy : how to thrive and succeed when you choose to work for yourself

November 16, 2018
Oppong, Thomas, author.
viii, 178 pages ; 22 cm
"There are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in the next four years. New generation workers are realising that they can break the chains of corporate work and go at it alone. With flexible working hours, fluid work arrangements and technology that they can leverage to their advantage, people are creating purposeful careers that fit in with their lives, not the other way around. This is a book that will allow you to really examine the possibilities of freelance and flexible working."--Provided by publisher.

The book of beautiful questions : the powerful questions that will help you decide, create, connect, and lead

November 15, 2018
Berger, Warren, author.
New York : Bloomsbury Publishing, [2018]
271 pages : illustrations ; 23 cm
"When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships."

Success through diversity : why the most inclusive companies will win

November 15, 2018
Fulp, Carol, 1952- author.
Boston : Beacon Press, [2018]
x, 221 pages ; 24 cm
"Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable. In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations"-- Provided by publisher.

Hug your haters : how to embrace complaints and keep your customers

November 12, 2018
Baer, Jay, 1969- author.
New York : Portfolio/Penguin, [2016]
xiii, 219 pages, 1 unnumbered foldout : illustrations (some color) ; 24 cm
Why you should embrace complaints -- The two types of haters and the DNA of complaints -- The hatrix : who complains, where, and why -- Customer service Is a spectator sport -- Big buts : 5 obstacles to providing great service -- H-O-U-R-S : The playbook for hugging offstage haters -- F-E-A-R-S : The playbook for hugging onstage haters -- The future of customer service.
"Haters are not your problem. Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics ("haters") can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to "pick their spots" when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an extensive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very different motivations. Offstage haters: These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest--phone, e-mail, and company websites. Offstage haters don't care if anyone else finds out, as long as they get answers. Onstage haters: These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions--they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific playbooks and formulas as well as a fold-out poster of "the Hatrix," which summarizes the best strategies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters--and you can't afford to ignore them. Baer's insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes"-- Provided by publisher.

The messy middle : finding your way through the hardest and most crucial part of any bold venture

November 12, 2018
Belsky, Scott, author.
New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2018]
xv, 397 pages : illustrations ; 24 cm

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