New Arrivals · Business

August 15, 2018
These titles were recently added to the collection of the Public Library of Cincinnati and Hamilton County.

The pomodoro technique : the acclaimed time-management system that has transformed how we work

August 14, 2018
Cirillo, Francesco, author.
152 pages : illustrations ; 20 cm
"Originally self-published in a different form as 'The pomodoro technique: do more and have fun with time management' in 2006"--Colophon.
Foundations. The context -- Reaching your individual goals. Material and method -- Objective I: find out how much effort an activity requires ; Objective II: Cut down on interruptions ; Objective III: Estimate the effort for activities ; Objective IV: Make the pomodoro more effective ; Objective V: Set up a timetable ; Objective VI: Define your own personal improvement objective -- Reaching your team goals. Applying the pomodoro technique on a team ; Adapting the tools of the technique to a team ; Simple practices to get your team started ; Why teams need more advanced practices ; The practice of the counter ; The practice of the pomodoro hackathon ; The practice of the ram -- Results. Observations ; Mastering the technique ; The next step.

Driving digital strategy : a guide to reimagining your business

August 13, 2018
Gupta, Sunil, 1958- author.
Boston, Massachusetts : Harvard Business Review Press, [2018]
viii, 267 pages : illustrations ; 24 cm
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Provided by publisher.

Governmental GAAP guide for state and local governments.

August 10, 2018
Chicago : CCH, c2007-
v. ; 23 cm.
Publisher varies: <2018-2019> Wolters Kluwer.
"A comprehensive interpretation of all current promulgated governmental generally accepted accounting principles for state and local governments."

Don't retire, rewire! : 5 steps to fulfilling work that fuels your passion, suits your personality, and fills your pocket

August 9, 2018
Sedlar, Jeri, author.
xvi, 268 pages ; 23 cm
Step I: Seeing the opportunity: retiring is going from, and rewiring is going to. Flunking retirement ; Rewiring your energy -- Step II: Identifying your drivers. Your drivers: why you really work ; Discovering your hidden drivers -- Step III: Linking the drivers to your activities. What's going to go away? ; What are you doing with your free time? -- Step IV: Creating your rewired vision. Dreams, interests, and discoveries ; Own your accomplishments ; Rethinking the world of work ; Imagine the possibilities -- Step V: Putting your action plan in motion. Possibilities in action ; Perspectives and realities ; Making it happen -- Appendixes. Values ; Online resources for Rewirement ; The eighty-five drivers.
It's time to rethink retirement! Working past "normal" retirement age is one of the fastest growing trends in America. Today's Boomers don't want to slow down, and many of them can't afford to! They want meaningful work that fuels their passion, suits their personality, and fills their pockets. In a word, they want to rewire! Don't Retire, Rewire! Third Edition helps those new to retirement, and those approaching it, channel their energy and experience into new possibilities that can be financially and personally rewarding-- whether it's a part-time job, volunteer work, or even a next career. Inside you'll find lots of practical advice and plenty of real-life stories from retirees who have successfully made the transition. You'll discover the motivational drivers you never knew you had, then you'll learn how to use them to achieve a fun, fulfilling, and financially-sound future-- at work or at play!

PRNews' the book of crisis management. Vol. 9 : strategies & tactics.

August 8, 2018
Rockville, MD : PR News Press : Access Intelligence, [2018]
239 pages : illustrations ; 28 cm
Includes index.
Media relations -- Internal communications -- Social media -- Executive and spokesperson training -- The crisis plan -- Case studies.

The ultimate insider's guide to winning foundation grants : a CEO reveals the secrets you need to know

August 2, 2018
Teitel, Martin, author.
Medfield, Massachusetts : Emerson & Church, Publishers, [2018]
xxii, 174 pages ; 22 cm

Influencer : building your personal brand in the age of social media

August 1, 2018
Hennessy, Brittany, author.
New York, NY : Citadel Press, Kensington Publishing Corp., [2018]
xiv, 256 pages ; 21 cm
"The blueprint to manage and monetize your influence as a content creator"--Cover.
Building your community. The feed ; The audience -- Packaging your brand. The edge ; The press --Monetizing your influence. The money ; The contract ; The agent -- Planning your future. The goal.

Prediction machines : the simple economics of artificial intelligence

July 26, 2018
Agrawal, Ajay, author.
Boston, Massachusetts : Harvard Business Review Press, [2018]
x, 250 pages ; 24 cm
Cheap changes everything -- The magic of prediction -- Why it's called intelligence -- Data is the new oil -- The new division of labor -- Unpacking decisions -- The value of judgment -- Taming complexity -- What machines can learn -- Fully automated decision-making -- Deconstructing workflows -- Decomposing decisions -- Job redesign -- AI in the C-suite -- When AI transforms your business -- Managing AI risk -- Beyond business.
The idea of artificial intelligence--job-killing robots, self-driving cars, and self-managing organizations--captures the imagination, evoking a combination of wonder and dread for those of us who will have to deal with the consequences. But what if it's not quite so complicated? The real job of artificial intelligence, argue these three eminent economists, is to lower the cost of prediction. And once you start talking about costs, you can use some well-established economics to cut through the hype. The constant challenge for all managers is to make decisions under uncertainty. And AI contributes by making knowing what's coming in the future cheaper and more certain. But decision making has another component: judgment, which is firmly in the realm of humans, not machines. Making prediction cheaper means that we can make more predictions more accurately and assess them with our better (human) judgment. Once managers can separate tasks into components of prediction and judgment, we can begin to understand how to optimize the interface between humans and machines. More than just an account of AI's powerful capabilities, Prediction Machines shows managers how they can most effectively leverage AI, disrupting business as usual only where required, and provides businesses with a toolkit to navigate the coming wave of challenges and opportunities.-- Provided by publisher.

Increasing your influence at work : all-in-one

July 12, 2018
Schlachter, Christina Tangora author.
Hoboken, NJ : John Wiley & Sons, Inc., 2018.
xvii, 570 pages : illustrations ; 24 cm.
Includes index.
Get ahead in the workplace by influencing others Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or function, if you want to get things done you need to know how to influence up, down, across, and outside the organization. Increasing Your Influence at Work All-in-One For Dummies shows you how to contribute more fully to important decisions, resolve conflicts more easily, lead and manage more effectively, and much more. Plus, you'll discover how to develop the most important attributes necessary for influence--trustworthiness, reliability, and assertiveness--and find out how to move beyond. Includes easy-to-apply information for influencing managers, peers, and subordinates Shows you how to build trust with your co-workers and cultivate reliability through consistency and being personal Illustrates how influencing others in the office helps you enjoy a greater measure of control over your work life Helps you advance your career more rapidly than others No matter who you are, where you work, or what your professional goals are, achieving more influence in the workplace is critical for success.

The chief data officer handbook for data governance

July 12, 2018
Soares, Sunil, author
xii, 68 pages : illustrations ; 23 cm
Ingredients for data governance success -- The CDO agenda -- Organizing for data governance -- Driving business ownership of data -- Setting data policies, standards, and processes -- Monitoring data governance -- Enforcing data governance -- Building a successful technology foundation for data governance.

Wiley not-for-profit GAAP.

July 11, 2018
New York : John Wiley & Sons,
v. ; 24 cm.
Editor: 1998-<2018> Richard F. Larkin (1999-<2018> with Marie DiTommaso).
"Interpretation and application of generally accepted accounting principles for state and local governments" ; (varies).

Toyota kata culture : building organizational capability and mindset through kata coaching

July 10, 2018
Rother, Mike, author.
New York : McGraw-Hill Education, [2017]
xvi, 154 pages : illustrations ; 28 cm
Introduction: let's paint a picture -- Planning: understand the challenge, grasp the current condition and define the next target condition -- Executing: conduct daily experiments and coaching cycles -- Expanding upward -- Expanding sideways -- Conclusion: getting started and developing your own way.
Nobody drives continuous improvement in real, tangible ways like Toyota, where everyone at every level works toward common, customer-related goals. At Toyota, continuous improvement is habitual. In his groundbreaking book Toyota Kata, Mike Rother revealed management practices that drive Toyota's success in providing value to their customers. Now, Rother and coauthor Gerd Aulinger provide the routines and know-how for scaling these practices across your entire organization. Illustrated cover to cover, Toyota Kata Culture helps you visualize exactly how these methods work-so you can start putting them into action right away. You'll learn how to develop your own iterative process of trial and adjustment, build a deliberate, scientific-thinking culture that grows capability, and make aligned strategic continuous improvement part of everyday work. --Amazon.

Transforming the clunky organization : pragmatic leadership skills for breaking inertia

July 10, 2018
Bacharach, Samuel B., author.
Ithaca [New York] : Cornell University Press, 2018.
xviii, 188 pages : illustrations ; 23 cm.
The doldrums of inertia -- Leading for robust discovery -- Leading for focused delivery -- Conclusion : pragmatic leadership and the couch-potato organization.
"This book specifies why organizations fall into patterns of inertia and details the skills leaders need to regain organizational momentum. It includes case illustrations from technology, finance, banking, home entertainment, and retail business sectors. Illustrations are drawn from organizations such as Amazon, Apple, Borders, Merrill Lynch, Nintendo, Starbucks, and Unilever, among many others. The book says that organizational leaders need to continuously explore new opportunities and transfer insights into new products, processes, and directions. They also need to mobilize support for ideas, sustain and drive these ideas forward, and achieve results"-- Provided by publisher.

Building a storybrand : clarify your message so customers will listen

July 6, 2018
Miller, Donald, 1971- author.
x, 228 pages : illustrations ; 22 cm
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

The power of a positive team : proven principles and practices that make great teams great

July 6, 2018
Gordon, Jon, 1971- author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
x, 159 pages ; 23 cm
Jon Gordon doesnt just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results.Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEALs, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team.Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity he also shares his best practices to transform negativity, build trust (through his favorite team building exercises) and practical ways to have difficult conversationsall designed to make a team more positive, cohesive, stronger and better.The Power of a Positive Team also provides a blueprint for addressing common pitfalls that cause teams to failincluding complaining, selfishness, inconsistency, complacency, unaccountabilitywhile offering solutions to enhance a teams creativity, grit, innovation and growth.This is a book meant for teams to read together. Its written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things together.

Switchers : how smart professionals change careers-- and seize success

July 2, 2018
Graham, Dawn, author.
xx, 267 pages : illustrations ; 24 cm
Part I: Choose your switch -- Are you a switcher? : the "magic" equation for career success -- The psychology of the job search (and how to use it to your advantage!) -- Part II: Clarifying your Plan A -- If you don't invest, why should they? Figure out your Plan A -- Change isn't linear : mapping your path to a career switch -- Part III: Craft your brand value proposition -- (Re)brand or be branded : craft your professional identity -- Your career story : where reason meets intuition -- What got you here won't get you there : the proactive job search -- Part IV: Create ambassadors -- No excuses : your network really is your net worth -- The new way to network : create ambassadors -- Part V: Keep the ball in your court -- How to never have a bad interview : what are they really asking? -- It's not fair (it really isn't!) -- Always sleep on it : get ready to negotiate! -- Never look for a job again (get recruited!) -- Appendix: How to choose a career coach.
"Don't settle . . . SUCCEED in the right career! Are you stuck in an unsatisfying job? In the wrong profession? An industry that just isn't a fit? Get unstuck! Land a new career--one you're genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go." --

PMP® exam prep.

June 27, 2018
[Minneapolis, Minn.] : RMC Publications, 1998-
v. : ill., forms ; 28 cm.
Vol. for 8th ed. (2013) includes 1 CD-ROM called: PM FASTrack, PMP exam simulation software, version 8, demo.
"Rapid learning to pass PMI®'s PMP exam--on your first try!" (varies).

Born to build : how to build a thriving startup, a winning team, new customers and your best life imaginable / Jim Clifton, Sangeeta Badal, Ph.D.

June 26, 2018
Clifton, Jim, author.
247 pages : illustrations ; 24 cm
"Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder's venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society. Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup's Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build - and how. By following the practical steps in Born to Build , readers will have the tools to build a sustainable and profitable venture of any size from scratch. Central to the book is a code that allows readers to take Gallup's Builder Profile 10 (BP10) assessment, which identifies their innate talents and motivations and shows them how to make the most of their talents to build a successful enterprise."--Provided by publisher.

Powerful : building a culture of freedom and responsibility

June 26, 2018
McCord, Patty, author.
xx, 152 pages ; 22 cm
"From the Co-Creator of NETFLIX Culture Deck."
Introduction. A new way of working : foster freedom and responsibility -- The greatest motivation is contributing to success : treat people like adults -- Every single employee should understand the business : communicate constantly about the challenge -- Humans hate being lied to and being spun : practice radical honesty -- Debate vigorously : cultivate strong opinions and argue about them only on the facts -- Build the company now that you want to be then : relentlessly focus on the future -- Someone really smart in every job : have the right person in every single position -- Pay people what they're worth to you : compensation is a judgment call -- The art of good good-byes : make needed changes fast, and be a great place to be from.
When it comes to recruiting, motivating, and creating great teams, McCord says most companies have it all wrong. She helped create the high-performing culture at Netflix, and now she shares what she learned. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don't fit the company's emerging needs, and motivating with challenging work, not promises, perks, and bonus plans.

No B.S. direct marketing for non-direct marketing businesses : the ultimate no holds barred kick butt take no prisoners guide to extraordinary growth & profits

June 15, 2018
Kennedy, Dan S., 1954- author.
Irvine, California : Entrepreneur Media, Inc., [2018]
244 pages ; 23 cm

The creative curve : how to develop the right idea, at the right time

June 14, 2018
Gannett, Allen, author.
xii, 270 pages : illustrations ; 25 cm
Part I: Overturning the mythology of creativity -- The making of a dream -- Learning a lie -- The origin of the myth -- What is talent? -- What is a genius? -- The creative curve -- Part II: The four laws of the creative curve -- Law I: Consumption -- Law II: Imitation -- Law III: Creative communities -- Law IV: Iterations -- Epilogue,
"Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement"-- Provided by publisher.

Frenemies : the epic disruption of the ad business (and everything else)

June 11, 2018
Auletta, Ken, author.
New York : Penguin Press, [2018]
358 pages ; 24 cm
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. A Mad Men world has turned into a Math Men (and women--though too few) world, as engineers seek to transform an instinctual art into a science. The old lions and their kingdoms reel from fear, however bravely they might roar. [This book] is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies,' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, critics say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of GroupM, the most powerful media agency, but like all media agencies, it is staring into the headlights as ad buying is more and more done by machines and algorithms. We see the world from the vantage of its new stars, like Carolyn Everson, Facebook's head of sales. We visit other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them, becoming advertising and marketing's most potent frenemies. We also peer into the future, looking at what is replacing traditional advertising. And throughout WC follow the industry's Dolly Levi, its peerless matchmaker, Michael Kassan, whose MediaLink company connects all these players together as he serves as the industry's foremost power broker. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: to the survival of media that depends on the money generated by advertising and marketing; to free television that would not be free without ads; to companies that would perish without a way to tell consumers of their products or sales; and to consumers who would be blind to new products."

Five stars : the communication secrets to get from good to great

June 8, 2018
Gallo, Carmine, author.
New York : St. Martin's Press, 2018.
viii, 244 pages ; 25 cm
Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.

Off the clock : feel less busy while getting more done

May 25, 2018
Vanderkam, Laura, author.
New York : Portfolio/Penguin, [2018]
244 pages ; 19 cm
"In order to get more done, we must first feel like we have all the time in the world. Think about it: why haven't you trained for that 5K or read War and Peace? Probably because you feel beaten down by all the time you don't seem to have... In this book, Vanderkam reveals the seven counter-intuitive principles the most time-free people have adopted. She teaches mindset shifts to help you feel calm on the busiest days and tools to help you get more done without feeling overwhelmed... The strategies in this book can help if your life feels out of control, but they can also help if you want to take your career, your relationships, and your personal happiness to the next level. Vanderkam has packed this book with insights from busy yet relaxed professionals, including "time makeovers" of people who are learning how to use these tools."--Inside dust jacket.

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